Brandwave

How popular isSelmer in search?

In August 2026, there were an estimated 14.8K branded searches for Selmer worldwide which is down 18.2% over the last 11 months. Selmer holds 0.36% estimated Share of Search among saxophones worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha99%
  2. Selmer0.36%
  3. Buffet Crampon0.2%
  4. Conn-Selmer0.2%
  5. Yanagisawa0.16%
  6. Jupiter0.07%
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Where does Selmer compete?

Selmer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saxophones2nd of 60.36%Shown below
Mouthpiece brands2nd of 60.36%Show ranking

Which saxophones compete with Selmer?

Selmer against saxophones worldwide, by month

Share of Search by month for Yamaha, Selmer. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSelmerBuffet CramponConn-SelmerYanagisawaJupiter
Oct 202598.9%0.44%0.29%0.09%0.2%0.07%
Nov 202598.9%0.44%0.29%0.07%0.2%0.07%
Dec 202599%0.44%0.24%0.07%0.2%0.07%
Jan 202698.8%0.44%0.24%0.29%0.2%0.07%
Feb 202698.9%0.44%0.24%0.24%0.16%0.06%
Mar 202699.1%0.36%0.2%0.11%0.16%0.05%
Apr 202699%0.44%0.2%0.13%0.16%0.06%
May 202699%0.44%0.2%0.09%0.16%0.07%
Jun 202699.1%0.36%0.2%0.11%0.16%0.06%
Jul 202699.1%0.36%0.24%0.07%0.16%0.05%
Aug 202699%0.36%0.2%0.2%0.16%0.07%
Sep 2026——————

  1. 1.Yamaha

    99%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Selmer

    0.36%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Buffet Crampon

    0.2%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Conn-Selmer

    0.2%

    Moved from 5th to 4th. 8.1K estimated branded searches, +179.3% vs prior month. Share +0.1 points.

  5. 5.Yanagisawa

    0.16%

    Moved from 4th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Jupiter

    0.07%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.

Compare search popularity between Selmer and its closest rivals

How has branded search demand for Selmer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Selmer worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, Selmer’s estimated Share of Search among saxophones worldwide held steady, from 0.44% to 0.36%.

How did search popularity change for saxophones worldwide in August 2026?

  1. In August 2026, Conn-Selmer rose from 5th to 4th among saxophones worldwide.

  2. In August 2026, Yanagisawa fell from 4th to 5th among saxophones worldwide.

  3. Estimated monthly branded searches for Buffet Crampon worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Selmer worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How is Selmer measured?

Brandwave collects information about searches that people make online using Selmer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • selmer

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How the Brand Demand Index is measured

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