Brandwave

Saxophones:Which brands are most popular in search?

In August 2026, Yamaha was the most searched among saxophones worldwide, with an estimated 4.1M branded searches and 99% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha99%
  2. Selmer0.36%
  3. Buffet Crampon0.2%
  4. Conn-Selmer0.2%
  5. Yanagisawa0.16%
  6. Jupiter0.07%

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Share of SearchLeaderboard

Compare the saxophones shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among saxophones worldwide, by month

Share of Search by month for Yamaha. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSelmerBuffet CramponConn-SelmerYanagisawaJupiter
Oct 202598.9%0.44%0.29%0.09%0.2%0.07%
Nov 202598.9%0.44%0.29%0.07%0.2%0.07%
Dec 202599%0.44%0.24%0.07%0.2%0.07%
Jan 202698.8%0.44%0.24%0.29%0.2%0.07%
Feb 202698.9%0.44%0.24%0.24%0.16%0.06%
Mar 202699.1%0.36%0.2%0.11%0.16%0.05%
Apr 202699%0.44%0.2%0.13%0.16%0.06%
May 202699%0.44%0.2%0.09%0.16%0.07%
Jun 202699.1%0.36%0.2%0.11%0.16%0.06%
Jul 202699.1%0.36%0.24%0.07%0.16%0.05%
Aug 202699%0.36%0.2%0.2%0.16%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Yamaha

    99%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Selmer

    0.36%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Buffet Crampon

    0.2%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Conn-Selmer

    0.2%

    Moved from 5th to 4th. 8.1K estimated branded searches, +179.3% vs prior month. Share +0.1 points.

  5. 5.Yanagisawa

    0.16%

    Moved from 4th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Jupiter

    0.07%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among saxophones worldwide?

In August 2026, Yamaha was the most searched among saxophones worldwide, with an estimated 4.1M branded searches and 99% estimated Share of Search within this set. Selmer is in 2nd place, 98.7 percentage points behind at 0.36% Share of Search.

Global saxophones, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yamaha98.9% → 99%99.1%Mar 202698.8%Jan 20261st
Selmer0.44% → 0.36%0.44%May 20260.36%Aug 20262nd
Buffet Crampon0.29% → 0.2%0.29%Nov 20250.2%Apr 20263rd
Conn-Selmer0.09% → 0.2%0.29%Jan 20260.07%Nov 20255th → 4th
Yanagisawa0.2% → 0.16%0.2%Dec 20250.16%Feb 20264th → 5th
Jupiter0.07%0.07%May 20260.05%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Conn-Selmer rose from 5th to 4th among saxophones worldwide.
  • Across the 11 months ending August 2026, Yanagisawa fell from 4th to 5th among saxophones worldwide.
  • Across the 11 months ending August 2026, Yamaha, Selmer, Buffet Crampon and Jupiter held steady: their estimated Share of Search among saxophones worldwide each moved less than 0.5 percentage points.

How did search popularity change for saxophones worldwide in August 2026?

  1. In August 2026, Conn-Selmer rose from 5th to 4th among saxophones worldwide.

  2. In August 2026, Yanagisawa fell from 4th to 5th among saxophones worldwide.

  3. Estimated monthly branded searches for Buffet Crampon worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Selmer worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How the Brand Demand Index is measured

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