Otto Link vs Selmer:Which is more popular by branded search?
In August 2026, Selmer had more branded searches than Otto Link among mouthpiece brands worldwide. Selmer was estimated to have 14.8K branded searches compared to Otto Link’s 390, and held a 0.36% Share of Search versus Otto Link’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Otto Link or Selmer?
Compare the mouthpiece brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Selmer, Otto Link. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Selmer | Vandoren | Berg Larsen | Rico | Otto Link |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.1% | 0.44% | 0.36% | 0.03% | 0.03% | <0.01% |
| Nov 2025 | 99.1% | 0.44% | 0.36% | 0.04% | 0.03% | <0.01% |
| Dec 2025 | 99.1% | 0.44% | 0.36% | 0.04% | 0.03% | <0.01% |
| Jan 2026 | 99.1% | 0.44% | 0.36% | 0.07% | 0.03% | 0.01% |
| Feb 2026 | 99.1% | 0.44% | 0.36% | 0.07% | 0.02% | <0.01% |
| Mar 2026 | 99.3% | 0.36% | 0.29% | 0.05% | 0.03% | <0.01% |
| Apr 2026 | 99.2% | 0.44% | 0.29% | 0.07% | 0.02% | <0.01% |
| May 2026 | 99.1% | 0.44% | 0.36% | 0.07% | 0.02% | <0.01% |
| Jun 2026 | 99.2% | 0.36% | 0.29% | 0.07% | 0.02% | <0.01% |
| Jul 2026 | 99.2% | 0.36% | 0.29% | 0.07% | 0.02% | <0.01% |
| Aug 2026 | 99.3% | 0.36% | 0.29% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Otto Link and Selmer comparison changed over the last 12 months?
3 findings
- Selmer was ahead of Otto Link in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Otto Link’s estimated Share of Search among mouthpiece brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Selmer’s estimated Share of Search among mouthpiece brands worldwide moved from 0.44% to 0.36%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for mouthpiece brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Otto Link’s and Selmer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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