Brandwave

How popular isVandoren in search?

In August 2026, there were an estimated 12.1K branded searches for Vandoren worldwide which is down 18.2% over the last 11 months. Vandoren holds 0.29% estimated Share of Search among mouthpiece brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha99.3%
  2. Selmer0.36%
  3. Vandoren0.29%
  4. Berg Larsen0.04%
  5. Rico0.03%
  6. Otto Link<0.01%
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Which mouthpiece brands compete with Vandoren?

Vandoren against mouthpiece brands worldwide, by month

Share of Search by month for Yamaha, Vandoren. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSelmerVandorenBerg LarsenRicoOtto Link
Oct 202599.1%0.44%0.36%0.03%0.03%<0.01%
Nov 202599.1%0.44%0.36%0.04%0.03%<0.01%
Dec 202599.1%0.44%0.36%0.04%0.03%<0.01%
Jan 202699.1%0.44%0.36%0.07%0.03%0.01%
Feb 202699.1%0.44%0.36%0.07%0.02%<0.01%
Mar 202699.3%0.36%0.29%0.05%0.03%<0.01%
Apr 202699.2%0.44%0.29%0.07%0.02%<0.01%
May 202699.1%0.44%0.36%0.07%0.02%<0.01%
Jun 202699.2%0.36%0.29%0.07%0.02%<0.01%
Jul 202699.2%0.36%0.29%0.07%0.02%<0.01%
Aug 202699.3%0.36%0.29%0.04%0.03%<0.01%
Sep 2026——————

  1. 1.Yamaha

    99.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Selmer

    0.36%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Vandoren

    0.29%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Berg Larsen

    0.04%

    Held 4th. 1.6K estimated branded searches, -44.8% vs prior month. Share 0 points.

  5. 5.Rico

    0.03%

    Held 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share 0 points.

  6. 6.Otto Link

    <0.01%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between Vandoren and its closest rivals

How has branded search demand for Vandoren changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vandoren worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Vandoren’s estimated Share of Search among mouthpiece brands worldwide held steady, from 0.36% to 0.29%.

How did search popularity change for mouthpiece brands worldwide in August 2026?

  1. Estimated monthly branded searches for Berg Larsen worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Otto Link worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  3. Estimated monthly branded searches for Vandoren worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Selmer worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Vandoren compete?

Vandoren is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reed brands5th of 60.03%Show ranking
Mouthpiece brands3rd of 60.29%Shown above

How is Vandoren measured?

Brandwave collects information about searches that people make online using Vandoren’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vandoren

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How the Brand Demand Index is measured

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