D'Addario vs Vandoren:Which is more popular by branded search?
In August 2026, D'Addario had more branded searches than Vandoren among reed brands worldwide. D'Addario was estimated to have 135K branded searches compared to Vandoren’s 12.1K, and held a 0.36% Share of Search versus Vandoren’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, D'Addario or Vandoren?
Compare the reed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for D'Addario, Vandoren. The figures are in the table below the chart.
View monthly share of search table
| Month | Marca | Gonzalez | D'Addario | Legere | Vandoren | Rico |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.65% | 0.44% | 0.07% | 0.05% | <0.01% |
| Nov 2025 | 98.9% | 0.54% | 0.44% | 0.07% | 0.05% | <0.01% |
| Dec 2025 | 98.8% | 0.54% | 0.54% | 0.07% | 0.05% | <0.01% |
| Jan 2026 | 99% | 0.44% | 0.44% | 0.06% | 0.04% | <0.01% |
| Feb 2026 | 98.8% | 0.54% | 0.54% | 0.06% | 0.05% | <0.01% |
| Mar 2026 | 98.9% | 0.53% | 0.44% | 0.06% | 0.04% | <0.01% |
| Apr 2026 | 99% | 0.53% | 0.36% | 0.06% | 0.03% | <0.01% |
| May 2026 | 99% | 0.53% | 0.36% | 0.06% | 0.04% | <0.01% |
| Jun 2026 | 99.2% | 0.44% | 0.29% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 99% | 0.54% | 0.36% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 99% | 0.54% | 0.36% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the D'Addario and Vandoren comparison changed over the last 12 months?
3 findings
- D'Addario was ahead of Vandoren in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among reed brands worldwide moved from 0.44% to 0.36%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Vandoren’s estimated Share of Search among reed brands worldwide moved from 0.05% to 0.03%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for reed brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Vandoren worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using D'Addario’s and Vandoren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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