Legere vs Rico:Which is searched more?
In August 2026, Legere had more branded searches than Rico among reed brands worldwide. Legere was estimated to have 14.8K branded searches compared to Rico’s 1.3K, and held a 0.04% Share of Search versus Rico’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Legere or Rico?
Compare the reed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Legere, Rico. The figures are in the table below the chart.
View monthly share of search table
| Month | Legere | Rico |
|---|---|---|
| Oct 2025 | 0.07% | <0.01% |
| Nov 2025 | 0.07% | <0.01% |
| Dec 2025 | 0.07% | <0.01% |
| Jan 2026 | 0.06% | <0.01% |
| Feb 2026 | 0.06% | <0.01% |
| Mar 2026 | 0.06% | <0.01% |
| Apr 2026 | 0.06% | <0.01% |
| May 2026 | 0.06% | <0.01% |
| Jun 2026 | 0.04% | <0.01% |
| Jul 2026 | 0.04% | <0.01% |
| Aug 2026 | 0.04% | <0.01% |
| Sep 2026 | — | — |
How has the Legere and Rico comparison changed over the last 12 months?
3 findings
- Legere was ahead of Rico in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Legere’s estimated Share of Search among reed brands worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 11 months ending August 2026, Rico’s estimated Share of Search among reed brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for reed brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Legere worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Legere’s and Rico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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