Brandwave

Mouthpiece brands:Which brands are most popular in search?

In August 2026, Yamaha was the most searched among mouthpiece brands worldwide, with an estimated 4.1M branded searches and 99.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha99.3%
  2. Selmer0.36%
  3. Vandoren0.29%
  4. Berg Larsen0.04%
  5. Rico0.03%
  6. Otto Link<0.01%

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Share of SearchLeaderboard

Compare the mouthpiece brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mouthpiece brands worldwide, by month

Share of Search by month for Yamaha. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSelmerVandorenBerg LarsenRicoOtto Link
Oct 202599.1%0.44%0.36%0.03%0.03%<0.01%
Nov 202599.1%0.44%0.36%0.04%0.03%<0.01%
Dec 202599.1%0.44%0.36%0.04%0.03%<0.01%
Jan 202699.1%0.44%0.36%0.07%0.03%0.01%
Feb 202699.1%0.44%0.36%0.07%0.02%<0.01%
Mar 202699.3%0.36%0.29%0.05%0.03%<0.01%
Apr 202699.2%0.44%0.29%0.07%0.02%<0.01%
May 202699.1%0.44%0.36%0.07%0.02%<0.01%
Jun 202699.2%0.36%0.29%0.07%0.02%<0.01%
Jul 202699.2%0.36%0.29%0.07%0.02%<0.01%
Aug 202699.3%0.36%0.29%0.04%0.03%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Yamaha

    99.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Selmer

    0.36%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Vandoren

    0.29%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Berg Larsen

    0.04%

    Held 4th. 1.6K estimated branded searches, -44.8% vs prior month. Share 0 points.

  5. 5.Rico

    0.03%

    Held 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share 0 points.

  6. 6.Otto Link

    <0.01%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mouthpiece brands worldwide?

In August 2026, Yamaha was the most searched among mouthpiece brands worldwide, with an estimated 4.1M branded searches and 99.3% estimated Share of Search within this set. Selmer is in 2nd place, 98.9 percentage points behind at 0.36% Share of Search.

Global mouthpiece brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yamaha99.1% → 99.3%99.3%Aug 202699.1%Jan 20261st
Selmer0.44% → 0.36%0.44%Apr 20260.36%Jun 20262nd
Vandoren0.36% → 0.29%0.36%Oct 20250.29%Apr 20263rd
Berg Larsen0.03% → 0.04%0.07%Jul 20260.03%Oct 20254th
Rico0.03%0.03%Aug 20260.02%Jul 20265th
Otto Link<0.01%0.01%Jan 2026<0.01%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yamaha, Selmer, Vandoren, Berg Larsen, Rico and Otto Link held steady: their estimated Share of Search among mouthpiece brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for mouthpiece brands worldwide in August 2026?

  1. Estimated monthly branded searches for Berg Larsen worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Otto Link worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  3. Estimated monthly branded searches for Vandoren worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Selmer worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How the Brand Demand Index is measured

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