Brandwave

Berg Larsen vs Rico:Which is searched more?

In August 2026, Berg Larsen had more branded searches than Rico among mouthpiece brands worldwide. Berg Larsen was estimated to have 1.6K branded searches compared to Rico’s 1.3K, and held a 0.04% Share of Search versus Rico’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among mouthpiece brands worldwide in August 2026Which is more popular in search, Berg Larsen or Rico?
Berg Larsen0.04%1.6K searches
vs
Rico0.03%1.3K searches

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Which is more popular in search, Berg Larsen or Rico?

Compare the mouthpiece brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Berg Larsen and Rico among mouthpiece brands worldwide, by month

Share of Search by month for Berg Larsen, Rico. The figures are in the table below the chart.

View monthly share of search table
MonthBerg LarsenRico
Oct 20250.03%0.03%
Nov 20250.04%0.03%
Dec 20250.04%0.03%
Jan 20260.07%0.03%
Feb 20260.07%0.02%
Mar 20260.05%0.03%
Apr 20260.07%0.02%
May 20260.07%0.02%
Jun 20260.07%0.02%
Jul 20260.07%0.02%
Aug 20260.04%0.03%
Sep 2026——

How has the Berg Larsen and Rico comparison changed over the last 12 months?

  • Berg Larsen was ahead of Rico in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Berg Larsen’s estimated Share of Search among mouthpiece brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, Rico’s estimated Share of Search among mouthpiece brands worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for mouthpiece brands worldwide in August 2026?

  1. In August 2026, Berg Larsen fell from 4th to 5th among mouthpiece brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Berg Larsen’s and Rico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Berg Larsen

1 branded search term

  • berg larsen

Rico

1 branded search term

  • rico reeds

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.