Selmer vs Yamaha:Which is more popular?
In September 2026, Yamaha had more branded searches than Selmer among clarinet brands worldwide. Yamaha had about 9,900 branded searches, while Selmer had 3,600. Yamaha made up 30.7% of all clarinet brand searches we track, and Selmer accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about clarinet brands, Yamaha appeared in all five answers and Selmer in two. Yamaha was mentioned before Selmer in every answer.
Who do people search for more?
Yamaha, about 3 searches for every 1 for Selmer
Who does AI mention more?
Yamaha, mentioned in every answer we collected
Who does AI recommend more?
Yamaha, named ahead of Selmer in every answer
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Top clarinet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Selmer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yamaha was listed before Selmer in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Buffet Crampon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Backun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jupiter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Selmer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leblanc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clarinet brands
5 answers
Asked ChatGPT
“What's the best clarinet for a beginner?”
Asked ChatGPT
“Which clarinet brand should a student buy?”
Asked ChatGPT
“What are the best professional clarinet brands?”
Searched Google, AI Overview
“clarinet”
Searched Google, AI Overview
“student clarinet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Selmer or Yamaha more popular in search?
This chart shows how often people search Google for Selmer and Yamaha by name. Each line represents a brand's share of searches for all six clarinet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yamaha, Selmer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Buffet Crampon | Yamaha | Selmer | Backun | Jupiter | Leblanc |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 27.2% | 9.9% | 11% | 5.2% | 3.6% |
| Nov 2025 | 43.1% | 27.2% | 9.9% | 11.8% | 5.2% | 2.7% |
| Dec 2025 | 40.3% | 29.6% | 8.7% | 12.8% | 5.7% | 3% |
| Jan 2026 | 44.1% | 26.5% | 9.5% | 11.4% | 5.2% | 3.3% |
| Feb 2026 | 45.9% | 23.7% | 8.6% | 12.5% | 5.7% | 3.6% |
| Mar 2026 | 45.3% | 23.3% | 10.3% | 12.4% | 5.7% | 3.1% |
| Apr 2026 | 40.9% | 24.6% | 13.4% | 13% | 4.8% | 3.3% |
| May 2026 | 39.3% | 28.9% | 10.4% | 12.5% | 5.7% | 3.1% |
| Jun 2026 | 42.5% | 26.7% | 9.7% | 11.7% | 6.5% | 2.9% |
| Jul 2026 | 46.4% | 24.9% | 9% | 10.9% | 6% | 2.7% |
| Aug 2026 | 33.9% | 35.1% | 10.4% | 9.3% | 8.4% | 2.9% |
| Sep 2026 | 36.2% | 30.7% | 11.1% | 9.9% | 9% | 3.1% |
Yamaha and Selmer sell other things too, so only their searches that name this product count here, like “yamaha clarinet”.
How has the Selmer and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Selmer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Selmer’s share of searches among clarinet brands worldwide moved from 9.9% to 11.1%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among clarinet brands worldwide moved from 27.2% to 30.7%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for clarinet brands worldwide in September 2026?
3 changes
In September 2026, Buffet Crampon overtook Yamaha to become the leader among clarinet brands worldwide, with 36.2% of the searches.
In September 2026, Selmer gained share of searches among clarinet brands worldwide, from 10.4% to 11.1%.
In September 2026, Yamaha lost share of searches among clarinet brands worldwide, from 35.1% to 30.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Selmer’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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