Evinrude vs Yamaha:Which is more popular by branded search?

Name: Evinrude vs Yamaha: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Yamaha had more branded searches than Evinrude among outboard motor brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Evinrude’s 27.1K, and held a 27.3% Share of Search versus Evinrude’s 0.18%. These are worldwide searches for English-language branded terms.

Share of Search among outboard motor brands worldwide in August 2026Which is more popular in search, Evinrude or Yamaha?

Follow Evinrude vs Yamaha and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Evinrude or Yamaha?

Compare the outboard motor brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Evinrude and Yamaha among outboard motor brands worldwide, by month

Month	Honda	Yamaha	Suzuki	Evinrude	Mercury Marine	Tohatsu
Oct 2025	47.6%	26%	26%	0.12%	0.17%	0.12%
Nov 2025	47.6%	26%	26%	0.09%	0.14%	0.09%
Dec 2025	47.6%	26%	26%	0.09%	0.12%	0.09%
Jan 2026	47.6%	26%	26%	0.09%	0.14%	0.09%
Feb 2026	50%	27.3%	22.4%	0.1%	0.15%	0.1%
Mar 2026	45%	30.1%	24.6%	0.11%	0.16%	0.11%
Apr 2026	49.9%	27.3%	22.4%	0.15%	0.18%	0.12%
May 2026	49.9%	27.3%	22.3%	0.15%	0.18%	0.15%
Jun 2026	49.9%	27.3%	22.3%	0.18%	0.18%	0.15%
Jul 2026	49.9%	27.3%	22.3%	0.18%	0.18%	0.15%
Aug 2026	49.9%	27.3%	22.3%	0.18%	0.18%	0.18%
Sep 2026	—	—	—	—	—	—

How has the Evinrude and Yamaha comparison changed over the last 12 months?

3 findings

Yamaha was ahead of Evinrude in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Evinrude’s estimated Share of Search among outboard motor brands worldwide moved from 0.12% to 0.18%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide moved from 26% to 27.3%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for outboard motor brands worldwide in August 2026?

1 change

Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Evinrude’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.