Brandwave

How popular isTohatsu in search?

In August 2026, there were an estimated 27.1K branded searches for Tohatsu worldwide which is up 49.7% over the last 11 months. Tohatsu holds 0.18% estimated Share of Search among outboard motor brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda49.9%
  2. Yamaha27.3%
  3. Suzuki22.3%
  4. Evinrude0.18%
  5. Mercury Marine0.18%
  6. Tohatsu0.18%
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Which outboard motor brands compete with Tohatsu?

Tohatsu against outboard motor brands worldwide, by month

Share of Search by month for Honda, Yamaha, Suzuki, Tohatsu. The figures are in the table below the chart.

View monthly share of search table
MonthHondaYamahaSuzukiEvinrudeMercury MarineTohatsu
Oct 202547.6%26%26%0.12%0.17%0.12%
Nov 202547.6%26%26%0.09%0.14%0.09%
Dec 202547.6%26%26%0.09%0.12%0.09%
Jan 202647.6%26%26%0.09%0.14%0.09%
Feb 202650%27.3%22.4%0.1%0.15%0.1%
Mar 202645%30.1%24.6%0.11%0.16%0.11%
Apr 202649.9%27.3%22.4%0.15%0.18%0.12%
May 202649.9%27.3%22.3%0.15%0.18%0.15%
Jun 202649.9%27.3%22.3%0.18%0.18%0.15%
Jul 202649.9%27.3%22.3%0.18%0.18%0.15%
Aug 202649.9%27.3%22.3%0.18%0.18%0.18%
Sep 2026——————

  1. 1.Honda

    49.9%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Yamaha

    27.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Suzuki

    22.3%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Evinrude

    0.18%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mercury Marine

    0.18%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tohatsu

    0.18%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between Tohatsu and its closest rivals

How has branded search demand for Tohatsu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tohatsu worldwide rose from 18.1K to 27.1K.
  • Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands worldwide held steady, from 0.12% to 0.18%.

How did search popularity change for outboard motor brands worldwide in August 2026?

  1. Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  3. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is Tohatsu measured?

Brandwave collects information about searches that people make online using Tohatsu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tohatsu

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How the Brand Demand Index is measured

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