How popular isTohatsu in search?
In September 2026, there were an estimated 18.1K branded searches for Tohatsu worldwide which held steady over the last 12 months. Tohatsu holds 32.3% estimated Share of Search among fire pump brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fire pump brands compete with Tohatsu?
Share of Search by month for Clarke, Tohatsu, Davey. The figures are in the table below the chart.
View monthly share of search table
| Month | Clarke | Tohatsu | Davey | Aurora |
|---|---|---|---|---|
| Oct 2025 | 59.1% | 32.3% | 7.9% | 0.7% |
| Nov 2025 | 62.9% | 28.1% | 8.4% | 0.61% |
| Dec 2025 | 62.9% | 28.1% | 8.4% | 0.61% |
| Jan 2026 | 61.7% | 27.6% | 10.1% | 0.73% |
| Feb 2026 | 58% | 31.7% | 9.4% | 0.84% |
| Mar 2026 | 60% | 32.8% | 6.5% | 0.71% |
| Apr 2026 | 60% | 32.8% | 6.5% | 0.71% |
| May 2026 | 65.4% | 29.3% | 4.8% | 0.52% |
| Jun 2026 | 55.7% | 37.4% | 6.1% | 0.81% |
| Jul 2026 | 50.9% | 41.7% | 6.8% | 0.73% |
| Aug 2026 | 51.5% | 42.2% | 5.6% | 0.75% |
| Sep 2026 | 59% | 32.3% | 7.8% | 0.86% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 33.1K | 0% | +7.5 points | |
| 2, held 2nd | 32.3% | 18.1K | -33.2% | -9.9 points | |
| 3, held 3rd | 7.8% | 4.4K | +22.2% | +2.2 points | |
| 4, held 4th | 0.86% | 480 | 0% | +0.1 points |
1.
Clarke59%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +7.5 points.
2.
Tohatsu32.3%
Held 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -9.9 points.
3.
Davey7.8%
Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.2 points.
4.
Aurora
0.86%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Tohatsu and its closest rivals
Every comparison with Tohatsu
8 comparisons
How has branded search demand for Tohatsu changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tohatsu worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Tohatsu’s estimated Share of Search among fire pump brands worldwide peaked at 42.2% in August 2026 and was lowest at 27.6% in January 2026.
How did search popularity change for fire pump brands worldwide in September 2026?
4 changes
In September 2026, Clarke gained estimated Share of Search among fire pump brands worldwide, from 51.5% to 59%.
In September 2026, Davey gained estimated Share of Search among fire pump brands worldwide, from 5.6% to 7.8%.
In September 2026, Tohatsu lost estimated Share of Search among fire pump brands worldwide, from 42.2% to 32.3%.
Estimated monthly branded searches for Aurora worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
Where does Tohatsu compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outboard motor brands | 6th of 6 | 0.24% | Show ranking |
| Fire pump brands | 2nd of 4 | 32.3% | Shown above |
How is Tohatsu measured?
Brandwave collects information about searches that people make online using Tohatsu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tohatsu
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