Brandwave

How popular isClarke in search?

In September 2026, there were an estimated 33.1K branded searches for Clarke worldwide which held steady over the last 12 months. Clarke holds 59% estimated Share of Search among fire pump brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clarke59%
  2. Tohatsu32.3%
  3. Davey7.8%
  4. Aurora0.86%
Clarke website (opens in a new tab)

Follow Clarke and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fire pump brands compete with Clarke?

Clarke against fire pump brands worldwide, by month

Share of Search by month for Clarke, Tohatsu, Davey. The figures are in the table below the chart.

View monthly share of search table
MonthClarkeTohatsuDaveyAurora
Oct 202559.1%32.3%7.9%0.7%
Nov 202562.9%28.1%8.4%0.61%
Dec 202562.9%28.1%8.4%0.61%
Jan 202661.7%27.6%10.1%0.73%
Feb 202658%31.7%9.4%0.84%
Mar 202660%32.8%6.5%0.71%
Apr 202660%32.8%6.5%0.71%
May 202665.4%29.3%4.8%0.52%
Jun 202655.7%37.4%6.1%0.81%
Jul 202650.9%41.7%6.8%0.73%
Aug 202651.5%42.2%5.6%0.75%
Sep 202659%32.3%7.8%0.86%

  1. 1.Clarke

    59%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +7.5 points.

  2. 2.Tohatsu

    32.3%

    Held 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -9.9 points.

  3. 3.Davey

    7.8%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  4. 4.Aurora

    0.86%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Clarke and its closest rivals

Every comparison with Clarke

How has branded search demand for Clarke changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Clarke worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Clarke’s estimated Share of Search among fire pump brands worldwide peaked at 65.4% in May 2026 and was lowest at 50.9% in July 2026.

How did search popularity change for fire pump brands worldwide in September 2026?

  1. In September 2026, Clarke gained estimated Share of Search among fire pump brands worldwide, from 51.5% to 59%.

  2. In September 2026, Davey gained estimated Share of Search among fire pump brands worldwide, from 5.6% to 7.8%.

  3. In September 2026, Tohatsu lost estimated Share of Search among fire pump brands worldwide, from 42.2% to 32.3%.

  4. Estimated monthly branded searches for Aurora worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

Where does Clarke compete?

Clarke is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks3rd of 61.6%Show ranking
Axle stands3rd of 61.6%Show ranking
Floor sander brands3rd of 33.5%Show ranking
Auto scrubber brands2nd of 34.7%Show ranking
Metal lathe brands2nd of 58.2%Show ranking
Fire pump brands1st of 459%Shown above
Workbench vice brands1st of 565.9%Show ranking

How is Clarke measured?

Brandwave collects information about searches that people make online using Clarke’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clarke

Do you work for Clarke? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Clarke your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free