Brandwave

Clarke vs Irwin:Which is more popular by branded search?

In August 2026, Clarke had more branded searches than Irwin among workbench vice brands worldwide. Clarke was estimated to have 33.1K branded searches compared to Irwin’s 4.4K, and held a 15.5% Share of Search versus Irwin’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among workbench vice brands worldwide in August 2026Which is more popular in search, Clarke or Irwin?
Clarke15.5%33.1K searches
vs
Irwin2.1%4.4K searches

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Which is more popular in search, Clarke or Irwin?

Compare the workbench vice brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clarke and Irwin among workbench vice brands worldwide, by month

Share of Search by month for Clarke, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthDraperClarkeBesseyIrwinWiltonRecord
Oct 202566.7%20.1%7.3%4%1.2%0.79%
Nov 202562.7%22.9%8.4%3.7%1.3%0.9%
Dec 202558%26%9.5%4.2%1.5%0.78%
Jan 202662.6%22.9%8.4%3.7%1.7%0.69%
Feb 202677.6%12.8%5.7%2.5%0.89%0.47%
Mar 202687.3%7.9%2.9%1.3%0.45%0.24%
Apr 202671.6%17.6%6.4%2.9%1%0.53%
May 202661.9%27.9%5.6%3%1.1%0.56%
Jun 202680%13.2%3.9%1.8%0.76%0.35%
Jul 202672.3%17.8%5.3%2.9%1.1%0.58%
Aug 202677.3%15.5%3.8%2.1%0.89%0.47%
Sep 2026——————

How has the Clarke and Irwin comparison changed over the last 12 months?

  • Clarke was ahead of Irwin in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Clarke’s estimated Share of Search among workbench vice brands worldwide moved from 20.1% to 15.5%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among workbench vice brands worldwide moved from 4% to 2.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

How did search popularity change for workbench vice brands worldwide in August 2026?

  1. In August 2026, Clarke lost estimated Share of Search among workbench vice brands worldwide, from 17.8% to 15.5%.

  2. In August 2026, Irwin lost estimated Share of Search among workbench vice brands worldwide, from 2.9% to 2.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Clarke’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarke

1 branded search term

  • clarke

Irwin

1 branded search term

  • irwin tools

How the Brand Demand Index is measured

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