Brandwave

How popular isIrwin in search?

In August 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 11 months. Irwin holds 2.1% estimated Share of Search among workbench vice brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper77.3%
  2. Clarke15.5%
  3. Bessey3.8%
  4. Irwin2.1%
  5. Wilton0.89%
  6. Record0.47%
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Which workbench vice brands compete with Irwin?

Irwin against workbench vice brands worldwide, by month

Share of Search by month for Draper, Clarke, Bessey, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthDraperClarkeBesseyIrwinWiltonRecord
Oct 202566.7%20.1%7.3%4%1.2%0.79%
Nov 202562.7%22.9%8.4%3.7%1.3%0.9%
Dec 202558%26%9.5%4.2%1.5%0.78%
Jan 202662.6%22.9%8.4%3.7%1.7%0.69%
Feb 202677.6%12.8%5.7%2.5%0.89%0.47%
Mar 202687.3%7.9%2.9%1.3%0.45%0.24%
Apr 202671.6%17.6%6.4%2.9%1%0.53%
May 202661.9%27.9%5.6%3%1.1%0.56%
Jun 202680%13.2%3.9%1.8%0.76%0.35%
Jul 202672.3%17.8%5.3%2.9%1.1%0.58%
Aug 202677.3%15.5%3.8%2.1%0.89%0.47%
Sep 2026——————

  1. 1.Draper

    77.3%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +5 points.

  2. 2.Clarke

    15.5%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -2.3 points.

  3. 3.Bessey

    3.8%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Irwin

    2.1%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Wilton

    0.89%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.2 points.

  6. 6.Record

    0.47%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share -0.1 points.

Compare search popularity between Irwin and its closest rivals

How has branded search demand for Irwin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among workbench vice brands worldwide decreased from 4% to 2.1%.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among workbench vice brands worldwide peaked at 4.2% in December 2025 and was lowest at 1.3% in March 2026.

How did search popularity change for workbench vice brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among workbench vice brands worldwide, from 72.3% to 77.3%.

  2. In August 2026, Clarke lost estimated Share of Search among workbench vice brands worldwide, from 17.8% to 15.5%.

  3. In August 2026, Bessey lost estimated Share of Search among workbench vice brands worldwide, from 5.3% to 3.8%.

  4. In August 2026, Irwin lost estimated Share of Search among workbench vice brands worldwide, from 2.9% to 2.1%.

  5. Estimated monthly branded searches for Record worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

Where does Irwin compete?

Irwin is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saw blade brands6th of 60.18%Show ranking
Investor relations platforms3rd of 50.86%Show ranking
Hand tool brands4th of 51%Show ranking
Taps and dies brands5th of 61.7%Show ranking
Workbench vice brands4th of 62.1%Shown above

How is Irwin measured?

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • irwin tools

Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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