Brandwave

How popular isDraper in search?

In August 2026, there were an estimated 165K branded searches for Draper worldwide which is up 50% over the last 11 months. Draper holds 77.3% estimated Share of Search among workbench vice brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper77.3%
  2. Clarke15.5%
  3. Bessey3.8%
  4. Irwin2.1%
  5. Wilton0.89%
  6. Record0.47%
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Which workbench vice brands compete with Draper?

Draper against workbench vice brands worldwide, by month

Share of Search by month for Draper, Clarke, Bessey, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthDraperClarkeBesseyIrwinWiltonRecord
Oct 202566.7%20.1%7.3%4%1.2%0.79%
Nov 202562.7%22.9%8.4%3.7%1.3%0.9%
Dec 202558%26%9.5%4.2%1.5%0.78%
Jan 202662.6%22.9%8.4%3.7%1.7%0.69%
Feb 202677.6%12.8%5.7%2.5%0.89%0.47%
Mar 202687.3%7.9%2.9%1.3%0.45%0.24%
Apr 202671.6%17.6%6.4%2.9%1%0.53%
May 202661.9%27.9%5.6%3%1.1%0.56%
Jun 202680%13.2%3.9%1.8%0.76%0.35%
Jul 202672.3%17.8%5.3%2.9%1.1%0.58%
Aug 202677.3%15.5%3.8%2.1%0.89%0.47%
Sep 2026——————

  1. 1.Draper

    77.3%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +5 points.

  2. 2.Clarke

    15.5%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -2.3 points.

  3. 3.Bessey

    3.8%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Irwin

    2.1%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Wilton

    0.89%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.2 points.

  6. 6.Record

    0.47%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share -0.1 points.

Compare search popularity between Draper and its closest rivals

How has branded search demand for Draper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Draper worldwide rose from 110K to 165K.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among workbench vice brands worldwide increased from 66.7% to 77.3%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among workbench vice brands worldwide peaked at 87.3% in March 2026 and was lowest at 58% in December 2025.

How did search popularity change for workbench vice brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among workbench vice brands worldwide, from 72.3% to 77.3%.

  2. In August 2026, Clarke lost estimated Share of Search among workbench vice brands worldwide, from 17.8% to 15.5%.

  3. In August 2026, Bessey lost estimated Share of Search among workbench vice brands worldwide, from 5.3% to 3.8%.

  4. In August 2026, Irwin lost estimated Share of Search among workbench vice brands worldwide, from 2.9% to 2.1%.

  5. Estimated monthly branded searches for Record worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

Where does Draper compete?

Draper is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks2nd of 66.6%Show ranking
Axle stands2nd of 66.7%Show ranking
Heat gun brands5th of 67.8%Show ranking
Routers brands4th of 58.8%Show ranking
Hose connector brands3rd of 611.9%Show ranking
Watering can brands2nd of 628.4%Show ranking
Soldering iron brands1st of 644.9%Show ranking
Micrometer brands1st of 645.2%Show ranking
Wheelbarrow brands1st of 646.7%Show ranking
Taps and dies brands1st of 663.8%Show ranking
Workbench vice brands1st of 677.3%Shown above

How is Draper measured?

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • draper

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How the Brand Demand Index is measured

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