Brandwave

How popular isDraper in search?

In August 2026, there were an estimated 165K branded searches for Draper worldwide which is up 50% over the last 11 months. Draper holds 63.8% estimated Share of Search among taps and dies brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper63.8%
  2. GearWrench19.1%
  3. Tracey10.5%
  4. Sealey4.7%
  5. Irwin1.7%
  6. Vermont American0.19%
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Which taps and dies brands compete with Draper?

Draper against taps and dies brands worldwide, by month

Share of Search by month for Draper, GearWrench, Tracey, Sealey. The figures are in the table below the chart.

View monthly share of search table
MonthDraperGearWrenchTraceySealeyIrwinVermont American
Oct 202554%24.3%10.9%7.3%3.2%0.29%
Nov 202546.7%31.2%11.4%7.6%2.8%0.3%
Dec 202542.3%34.6%12.7%6.9%3.1%0.34%
Jan 202646.7%31.2%11.5%7.6%2.8%0.25%
Feb 202664.1%19.2%8.6%5.8%2.1%0.19%
Mar 202679.1%10.6%5.8%3.2%1.2%0.13%
Apr 202659.4%21.8%9.8%6.5%2.4%0.21%
May 202654.4%24.5%11%7.3%2.7%0.24%
Jun 202668.8%16.9%7.6%5.1%1.5%0.13%
Jul 202655.8%20.5%13.7%7.5%2.2%0.24%
Aug 202663.8%19.1%10.5%4.7%1.7%0.19%
Sep 2026——————

  1. 1.Draper

    63.8%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +8.1 points.

  2. 2.GearWrench

    19.1%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share -1.4 points.

  3. 3.Tracey

    10.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.3 points.

  4. 4.Sealey

    4.7%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  5. 5.Irwin

    1.7%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Vermont American

    0.19%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Draper and its closest rivals

How has branded search demand for Draper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Draper worldwide rose from 110K to 165K.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among taps and dies brands worldwide increased from 54% to 63.8%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among taps and dies brands worldwide peaked at 79.1% in March 2026 and was lowest at 42.3% in December 2025.

How did search popularity change for taps and dies brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among taps and dies brands worldwide, from 55.8% to 63.8%.

  2. In August 2026, Tracey lost estimated Share of Search among taps and dies brands worldwide, from 13.7% to 10.5%.

  3. In August 2026, Sealey lost estimated Share of Search among taps and dies brands worldwide, from 7.5% to 4.7%.

  4. In August 2026, GearWrench lost estimated Share of Search among taps and dies brands worldwide, from 20.5% to 19.1%.

  5. In August 2026, Irwin lost estimated Share of Search among taps and dies brands worldwide, from 2.2% to 1.7%.

  6. Estimated monthly branded searches for Vermont American worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Draper compete?

Draper is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks2nd of 66.6%Show ranking
Axle stands2nd of 66.7%Show ranking
Heat gun brands5th of 67.8%Show ranking
Routers brands4th of 58.8%Show ranking
Hose connector brands3rd of 611.9%Show ranking
Watering can brands2nd of 628.4%Show ranking
Soldering iron brands1st of 644.9%Show ranking
Micrometer brands1st of 645.2%Show ranking
Wheelbarrow brands1st of 646.7%Show ranking
Taps and dies brands1st of 663.8%Shown above
Workbench vice brands1st of 677.3%Show ranking

How is Draper measured?

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • draper

Do you work for Draper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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