Brandwave

How popular isDraper in search?

In August 2026, there were an estimated 165K branded searches for Draper worldwide which is up 50% over the last 11 months. Draper holds 6.7% estimated Share of Search among axle stands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Halfords90.8%
  2. Draper6.7%
  3. Clarke1.3%
  4. Torin0.6%
  5. Sealey0.49%
  6. Big Red0.08%
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Which axle stands compete with Draper?

Draper against axle stands worldwide, by month

Share of Search by month for Halfords, Draper. The figures are in the table below the chart.

View monthly share of search table
MonthHalfordsDraperClarkeTorinSealeyBig Red
Oct 202591.3%5.5%1.7%0.74%0.74%0.12%
Nov 202593.5%3.8%1.4%0.62%0.62%0.12%
Dec 202593.1%3.8%1.7%0.75%0.62%0.12%
Jan 202693.5%3.8%1.4%0.62%0.62%0.08%
Feb 202689.2%8%1.3%0.59%0.72%0.08%
Mar 202683.8%13.8%1.2%0.55%0.55%0.09%
Apr 202691.8%5.5%1.4%0.61%0.61%0.1%
May 202692.1%4.5%2%0.61%0.61%0.1%
Jun 202687.4%9.6%1.6%0.58%0.71%0.09%
Jul 202691.7%5.5%1.4%0.61%0.74%0.1%
Aug 202690.8%6.7%1.3%0.6%0.49%0.08%
Sep 2026——————

  1. 1.Halfords

    90.8%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -0.9 points.

  2. 2.Draper

    6.7%

    Held 2nd. 165K estimated branded searches, +50% vs prior month. Share +1.2 points.

  3. 3.Clarke

    1.3%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  4. 4.Torin

    0.6%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Sealey

    0.49%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Big Red

    0.08%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Draper and its closest rivals

How has branded search demand for Draper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Draper worldwide rose from 110K to 165K.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among axle stands worldwide increased from 5.5% to 6.7%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among axle stands worldwide peaked at 13.8% in March 2026 and was lowest at 3.8% in December 2025.

How did search popularity change for axle stands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among axle stands worldwide, from 5.5% to 6.7%.

  2. In August 2026, Halfords lost estimated Share of Search among axle stands worldwide, from 91.7% to 90.8%.

  3. Clarke’s estimated Share of Search among axle stands worldwide has lost ground for 3 months in a row, from 2% to 1.3% in August 2026.

  4. In August 2026, Torin rose from 5th to 4th among axle stands worldwide.

  5. In August 2026, Sealey fell from 4th to 5th among axle stands worldwide.

  6. Estimated monthly branded searches for Big Red worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Draper compete?

Draper is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks2nd of 66.6%Show ranking
Axle stands2nd of 66.7%Shown above
Heat gun brands5th of 67.8%Show ranking
Routers brands4th of 58.8%Show ranking
Hose connector brands3rd of 611.9%Show ranking
Watering can brands2nd of 628.4%Show ranking
Soldering iron brands1st of 644.9%Show ranking
Micrometer brands1st of 645.2%Show ranking
Wheelbarrow brands1st of 646.7%Show ranking
Taps and dies brands1st of 663.8%Show ranking
Workbench vice brands1st of 677.3%Show ranking

How is Draper measured?

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • draper

Do you work for Draper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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