Draper vs Halfords:Which is more popular by branded search?
In August 2026, Halfords had more branded searches than Draper among axle stands worldwide. Halfords was estimated to have 2.2M branded searches compared to Draper’s 165K, and held a 90.8% Share of Search versus Draper’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Draper or Halfords?
Compare the axle stands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Halfords, Draper. The figures are in the table below the chart.
View monthly share of search table
| Month | Halfords | Draper | Clarke | Torin | Sealey | Big Red |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.3% | 5.5% | 1.7% | 0.74% | 0.74% | 0.12% |
| Nov 2025 | 93.5% | 3.8% | 1.4% | 0.62% | 0.62% | 0.12% |
| Dec 2025 | 93.1% | 3.8% | 1.7% | 0.75% | 0.62% | 0.12% |
| Jan 2026 | 93.5% | 3.8% | 1.4% | 0.62% | 0.62% | 0.08% |
| Feb 2026 | 89.2% | 8% | 1.3% | 0.59% | 0.72% | 0.08% |
| Mar 2026 | 83.8% | 13.8% | 1.2% | 0.55% | 0.55% | 0.09% |
| Apr 2026 | 91.8% | 5.5% | 1.4% | 0.61% | 0.61% | 0.1% |
| May 2026 | 92.1% | 4.5% | 2% | 0.61% | 0.61% | 0.1% |
| Jun 2026 | 87.4% | 9.6% | 1.6% | 0.58% | 0.71% | 0.09% |
| Jul 2026 | 91.7% | 5.5% | 1.4% | 0.61% | 0.74% | 0.1% |
| Aug 2026 | 90.8% | 6.7% | 1.3% | 0.6% | 0.49% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Draper and Halfords comparison changed over the last 12 months?
3 findings
- Halfords was ahead of Draper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Draper’s estimated Share of Search among axle stands worldwide moved from 5.5% to 6.7%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 11 months ending August 2026, Halfords’ estimated Share of Search among axle stands worldwide moved from 91.3% to 90.8%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for axle stands worldwide in August 2026?
2 changes
In August 2026, Draper gained estimated Share of Search among axle stands worldwide, from 5.5% to 6.7%.
In August 2026, Halfords lost estimated Share of Search among axle stands worldwide, from 91.7% to 90.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Draper’s and Halfords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.