How popular isHalfords in search?
In August 2026, there were an estimated 2.2M branded searches for Halfords worldwide which is up 22.4% over the last 11 months. Halfords holds 90.8% estimated Share of Search among axle stands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which axle stands compete with Halfords?
Share of Search by month for Halfords, Draper. The figures are in the table below the chart.
View monthly share of search table
| Month | Halfords | Draper | Clarke | Torin | Sealey | Big Red |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.3% | 5.5% | 1.7% | 0.74% | 0.74% | 0.12% |
| Nov 2025 | 93.5% | 3.8% | 1.4% | 0.62% | 0.62% | 0.12% |
| Dec 2025 | 93.1% | 3.8% | 1.7% | 0.75% | 0.62% | 0.12% |
| Jan 2026 | 93.5% | 3.8% | 1.4% | 0.62% | 0.62% | 0.08% |
| Feb 2026 | 89.2% | 8% | 1.3% | 0.59% | 0.72% | 0.08% |
| Mar 2026 | 83.8% | 13.8% | 1.2% | 0.55% | 0.55% | 0.09% |
| Apr 2026 | 91.8% | 5.5% | 1.4% | 0.61% | 0.61% | 0.1% |
| May 2026 | 92.1% | 4.5% | 2% | 0.61% | 0.61% | 0.1% |
| Jun 2026 | 87.4% | 9.6% | 1.6% | 0.58% | 0.71% | 0.09% |
| Jul 2026 | 91.7% | 5.5% | 1.4% | 0.61% | 0.74% | 0.1% |
| Aug 2026 | 90.8% | 6.7% | 1.3% | 0.6% | 0.49% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.8% | 2.2M | +22.4% | -0.9 points | |
| 2, held 2nd | 6.7% | 165K | +50% | +1.2 points | |
| 3, held 3rd | 1.3% | 33.1K | +22.1% | 0 points | |
| 4, moved from 5th to 4th | 0.6% | 14.8K | +22.3% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.49% | 12.1K | -18.2% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.08% | 1.9K | 0% | 0 points |
1.Halfords
90.8%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -0.9 points.
2.Draper
6.7%
Held 2nd. 165K estimated branded searches, +50% vs prior month. Share +1.2 points.
3.Clarke
1.3%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
4.Torin
0.6%
Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.
5.
Sealey0.49%
Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.Big Red
0.08%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Halfords and its closest rivals
How has branded search demand for Halfords changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Halfords worldwide rose from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Halfords’ estimated Share of Search among axle stands worldwide peaked at 93.5% in January 2026 and was lowest at 83.8% in March 2026.
How did search popularity change for axle stands worldwide in August 2026?
6 changes
In August 2026, Draper gained estimated Share of Search among axle stands worldwide, from 5.5% to 6.7%.
In August 2026, Halfords lost estimated Share of Search among axle stands worldwide, from 91.7% to 90.8%.
Clarke’s estimated Share of Search among axle stands worldwide has lost ground for 3 months in a row, from 2% to 1.3% in August 2026.
In August 2026, Torin rose from 5th to 4th among axle stands worldwide.
In August 2026, Sealey fell from 4th to 5th among axle stands worldwide.
Estimated monthly branded searches for Big Red worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Where does Halfords compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Auto parts retailers | 4th of 7 | 9.2% | Show ranking |
| Car jacks | 1st of 6 | 90.1% | Show ranking |
| Axle stands | 1st of 6 | 90.8% | Shown above |
How is Halfords measured?
Brandwave collects information about searches that people make online using Halfords’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- halfords
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Is Halfords your brand?
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