Brandwave

Auto parts retailers:Which are searched most?

In August 2026, AutoZone was the most searched among auto parts retailers worldwide, with an estimated 11.1M branded searches and 45.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AutoZone45.6%
  2. O'Reilly Auto Parts16.8%
  3. Advance Auto Parts13.8%
  4. Halfords9.2%
  5. Euro Car Parts6.2%
  6. NAPA Auto Parts6.2%
  7. Repco2.3%

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Share of SearchLeaderboard

Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auto parts retailers worldwide, by month

Share of Search by month for AutoZone, O'Reilly Auto Parts, Advance Auto Parts, Halfords, Euro Car Parts, NAPA Auto Parts, Repco. The figures are in the table below the chart.

View monthly share of search table
MonthAutoZoneO'Reilly Auto PartsAdvance Auto PartsHalfordsEuro Car PartsNAPA Auto PartsRepco
Oct 202545.5%16.8%13.7%7.5%7.5%6.2%2.8%
Nov 202546.2%13.9%13.9%9.3%7.6%6.2%2.8%
Dec 202547.6%14.4%14.4%7.9%6.4%6.4%2.9%
Jan 202646.2%13.9%13.9%9.3%7.6%6.2%2.8%
Feb 202647.9%14.5%14.5%7.9%6.5%6.5%2.4%
Mar 202650.1%15.1%12.3%8.2%6.7%5.5%2%
Apr 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
May 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
Jun 202646.4%17.1%14%7.7%6.3%6.3%2.3%
Jul 202646.4%17.1%14%7.7%6.3%6.3%2.3%
Aug 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.AutoZone

    45.6%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.O'Reilly Auto Parts

    16.8%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Advance Auto Parts

    13.8%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Halfords

    9.2%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  5. 5.Euro Car Parts

    6.2%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.NAPA Auto Parts

    6.2%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Repco

    2.3%

    Held 7th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among auto parts retailers worldwide?

In August 2026, AutoZone was the most searched among auto parts retailers worldwide, with an estimated 11.1M branded searches and 45.6% estimated Share of Search within this set. O'Reilly Auto Parts is in 2nd place, 28.8 percentage points behind at 16.8% Share of Search.

Global auto parts retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AutoZone45.5% → 45.6%50.1%Mar 202645.5%Oct 20251st
O'Reilly Auto Parts16.8%17.1%Jun 202613.9%Nov 20252nd
Advance Auto Parts13.7% → 13.8%14.5%Feb 202612.3%Mar 20263rd
Halfords7.5% → 9.2%9.3%Nov 20257.5%Oct 20255th → 4th
Euro Car Parts7.5% → 6.2%7.6%Nov 20256.2%Apr 20264th → 5th
NAPA Auto Parts6.2%6.5%Feb 20265.5%Mar 20266th
Repco2.8% → 2.3%2.9%Dec 20252%Mar 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide increased from 7.5% to 9.2%.
  • Across the 11 months ending August 2026, Euro Car Parts’ estimated Share of Search among auto parts retailers worldwide decreased from 7.5% to 6.2%.
  • Across the 11 months ending August 2026, Repco’s estimated Share of Search among auto parts retailers worldwide decreased from 2.8% to 2.3%.
  • Across the 11 months ending August 2026, AutoZone’s estimated Share of Search among auto parts retailers worldwide peaked at 50.1% in March 2026 and was lowest at 45.5% in October 2025.
  • Across the 11 months ending August 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers worldwide peaked at 17.1% in June 2026 and was lowest at 13.9% in November 2025.
  • Across the 11 months ending August 2026, Advance Auto Parts’ estimated Share of Search among auto parts retailers worldwide peaked at 14.5% in February 2026 and was lowest at 12.3% in March 2026.
  • Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide peaked at 9.3% in November 2025 and was lowest at 7.5% in October 2025.
  • Across the 11 months ending August 2026, Euro Car Parts’ estimated Share of Search among auto parts retailers worldwide peaked at 7.6% in November 2025 and was lowest at 6.2% in April 2026.
  • Across the 11 months ending August 2026, Halfords rose from 5th to 4th among auto parts retailers worldwide.
  • Across the 11 months ending August 2026, Euro Car Parts fell from 4th to 5th among auto parts retailers worldwide.
  • Across the 11 months ending August 2026, AutoZone, O'Reilly Auto Parts, Advance Auto Parts and NAPA Auto Parts held steady: their estimated Share of Search among auto parts retailers worldwide each moved less than 0.5 percentage points.

How did search popularity change for auto parts retailers worldwide in August 2026?

  1. In August 2026, Halfords gained estimated Share of Search among auto parts retailers worldwide, from 7.7% to 9.2%.

  2. In August 2026, AutoZone lost estimated Share of Search among auto parts retailers worldwide, from 46.4% to 45.6%.

  3. Estimated monthly branded searches for Repco worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

  4. Estimated monthly branded searches for Euro Car Parts worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

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