Advance Auto Parts vs O'Reilly Auto Parts:Which is more popular by branded search?
In August 2026, O'Reilly Auto Parts had more branded searches than Advance Auto Parts among auto parts retailers worldwide. O'Reilly Auto Parts was estimated to have 4.1M branded searches compared to Advance Auto Parts’ 3.4M, and held a 16.8% Share of Search versus Advance Auto Parts’ 13.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Advance Auto Parts or O'Reilly Auto Parts?
Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for O'Reilly Auto Parts, Advance Auto Parts. The figures are in the table below the chart.
View monthly share of search table
| Month | AutoZone | O'Reilly Auto Parts | Advance Auto Parts | Halfords | Euro Car Parts | NAPA Auto Parts | Repco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 16.8% | 13.7% | 7.5% | 7.5% | 6.2% | 2.8% |
| Nov 2025 | 46.2% | 13.9% | 13.9% | 9.3% | 7.6% | 6.2% | 2.8% |
| Dec 2025 | 47.6% | 14.4% | 14.4% | 7.9% | 6.4% | 6.4% | 2.9% |
| Jan 2026 | 46.2% | 13.9% | 13.9% | 9.3% | 7.6% | 6.2% | 2.8% |
| Feb 2026 | 47.9% | 14.5% | 14.5% | 7.9% | 6.5% | 6.5% | 2.4% |
| Mar 2026 | 50.1% | 15.1% | 12.3% | 8.2% | 6.7% | 5.5% | 2% |
| Apr 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| May 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| Jun 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
| Jul 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
| Aug 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Advance Auto Parts and O'Reilly Auto Parts comparison changed over the last 12 months?
3 findings
- O'Reilly Auto Parts was ahead of Advance Auto Parts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advance Auto Parts’ estimated Share of Search among auto parts retailers worldwide moved from 13.7% to 13.8%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers worldwide held steady at 16.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for auto parts retailers worldwide in August 2026?
0 changes
Neither Advance Auto Parts nor O'Reilly Auto Parts moved beyond provider rounding among auto parts retailers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Advance Auto Parts’ and O'Reilly Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advance Auto Parts
1 branded search term
- advance auto parts
O'Reilly Auto Parts
1 branded search term
- o'reilly auto parts
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