Advance Auto Parts vs Halfords:Which is searched more?
In August 2026, Advance Auto Parts had more branded searches than Halfords among auto parts retailers worldwide. Advance Auto Parts was estimated to have 3.4M branded searches compared to Halfords’ 2.2M, and held a 13.8% Share of Search versus Halfords’ 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Advance Auto Parts or Halfords?
Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Advance Auto Parts, Halfords. The figures are in the table below the chart.
View monthly share of search table
| Month | Advance Auto Parts | Halfords |
|---|---|---|
| Oct 2025 | 13.7% | 7.5% |
| Nov 2025 | 13.9% | 9.3% |
| Dec 2025 | 14.4% | 7.9% |
| Jan 2026 | 13.9% | 9.3% |
| Feb 2026 | 14.5% | 7.9% |
| Mar 2026 | 12.3% | 8.2% |
| Apr 2026 | 13.8% | 9.2% |
| May 2026 | 13.8% | 9.2% |
| Jun 2026 | 14% | 7.7% |
| Jul 2026 | 14% | 7.7% |
| Aug 2026 | 13.8% | 9.2% |
| Sep 2026 | — | — |
How has the Advance Auto Parts and Halfords comparison changed over the last 12 months?
3 findings
- Advance Auto Parts was ahead of Halfords in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advance Auto Parts’ estimated Share of Search among auto parts retailers worldwide moved from 13.7% to 13.8%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide moved from 7.5% to 9.2%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for auto parts retailers worldwide in August 2026?
1 change
In August 2026, Halfords gained estimated Share of Search among auto parts retailers worldwide, from 7.7% to 9.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Advance Auto Parts’ and Halfords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Advance Auto Parts
1 branded search term
- advance auto parts
Halfords
1 branded search term
- halfords
Put your own brand in this comparison
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