Brandwave

How popular isHalfords in search?

In August 2026, there were an estimated 2.2M branded searches for Halfords worldwide which is up 22.4% over the last 11 months. Halfords holds 9.2% estimated Share of Search among auto parts retailers worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AutoZone45.6%
  2. O'Reilly Auto Parts16.8%
  3. Advance Auto Parts13.8%
  4. Halfords9.2%
  5. Euro Car Parts6.2%
  6. NAPA Auto Parts6.2%
  7. Repco2.3%
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Where does Halfords compete?

Halfords is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Auto parts retailers4th of 79.2%Shown below
Car jacks1st of 690.1%Show ranking
Axle stands1st of 690.8%Show ranking

Which auto parts retailers compete with Halfords?

Halfords against auto parts retailers worldwide, by month

Share of Search by month for AutoZone, O'Reilly Auto Parts, Advance Auto Parts, Halfords, Euro Car Parts, NAPA Auto Parts, Repco. The figures are in the table below the chart.

View monthly share of search table
MonthAutoZoneO'Reilly Auto PartsAdvance Auto PartsHalfordsEuro Car PartsNAPA Auto PartsRepco
Oct 202545.5%16.8%13.7%7.5%7.5%6.2%2.8%
Nov 202546.2%13.9%13.9%9.3%7.6%6.2%2.8%
Dec 202547.6%14.4%14.4%7.9%6.4%6.4%2.9%
Jan 202646.2%13.9%13.9%9.3%7.6%6.2%2.8%
Feb 202647.9%14.5%14.5%7.9%6.5%6.5%2.4%
Mar 202650.1%15.1%12.3%8.2%6.7%5.5%2%
Apr 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
May 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
Jun 202646.4%17.1%14%7.7%6.3%6.3%2.3%
Jul 202646.4%17.1%14%7.7%6.3%6.3%2.3%
Aug 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
Sep 2026———————

  1. 1.AutoZone

    45.6%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.O'Reilly Auto Parts

    16.8%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Advance Auto Parts

    13.8%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Halfords

    9.2%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  5. 5.Euro Car Parts

    6.2%

    Held 5th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.NAPA Auto Parts

    6.2%

    Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Repco

    2.3%

    Held 7th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Halfords and its closest rivals

How has branded search demand for Halfords changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Halfords worldwide rose from 1.8M to 2.2M.
  • Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide increased from 7.5% to 9.2%.
  • Across the 11 months ending August 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide peaked at 9.3% in November 2025 and was lowest at 7.5% in October 2025.
  • Across the 11 months ending August 2026, Halfords rose from 5th to 4th among auto parts retailers worldwide.

How did search popularity change for auto parts retailers worldwide in August 2026?

  1. In August 2026, Halfords gained estimated Share of Search among auto parts retailers worldwide, from 7.7% to 9.2%.

  2. In August 2026, AutoZone lost estimated Share of Search among auto parts retailers worldwide, from 46.4% to 45.6%.

  3. Estimated monthly branded searches for Repco worldwide fell 18.3% over 11 measured months, from 673K to 550K in August 2026.

  4. Estimated monthly branded searches for Euro Car Parts worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is Halfords measured?

Brandwave collects information about searches that people make online using Halfords’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • halfords

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How the Brand Demand Index is measured

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