Euro Car Parts vs O'Reilly Auto Parts:Which is more popular by branded search?
In August 2026, O'Reilly Auto Parts had more branded searches than Euro Car Parts among auto parts retailers worldwide. O'Reilly Auto Parts was estimated to have 4.1M branded searches compared to Euro Car Parts’ 1.5M, and held a 16.8% Share of Search versus Euro Car Parts’ 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Euro Car Parts or O'Reilly Auto Parts?
Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for O'Reilly Auto Parts, Euro Car Parts. The figures are in the table below the chart.
View monthly share of search table
| Month | AutoZone | O'Reilly Auto Parts | Advance Auto Parts | Halfords | Euro Car Parts | NAPA Auto Parts | Repco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 16.8% | 13.7% | 7.5% | 7.5% | 6.2% | 2.8% |
| Nov 2025 | 46.2% | 13.9% | 13.9% | 9.3% | 7.6% | 6.2% | 2.8% |
| Dec 2025 | 47.6% | 14.4% | 14.4% | 7.9% | 6.4% | 6.4% | 2.9% |
| Jan 2026 | 46.2% | 13.9% | 13.9% | 9.3% | 7.6% | 6.2% | 2.8% |
| Feb 2026 | 47.9% | 14.5% | 14.5% | 7.9% | 6.5% | 6.5% | 2.4% |
| Mar 2026 | 50.1% | 15.1% | 12.3% | 8.2% | 6.7% | 5.5% | 2% |
| Apr 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| May 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| Jun 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
| Jul 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
| Aug 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Euro Car Parts and O'Reilly Auto Parts comparison changed over the last 12 months?
3 findings
- O'Reilly Auto Parts was ahead of Euro Car Parts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Euro Car Parts’ estimated Share of Search among auto parts retailers worldwide moved from 7.5% to 6.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers worldwide held steady at 16.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for auto parts retailers worldwide in August 2026?
1 change
Estimated monthly branded searches for Euro Car Parts worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Euro Car Parts’ and O'Reilly Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Euro Car Parts
1 branded search term
- euro car parts
O'Reilly Auto Parts
1 branded search term
- o'reilly auto parts
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