Brandwave

How popular isBig Red in search?

In August 2026, there were an estimated 1.9K branded searches for Big Red worldwide which is down 20.8% over the last 11 months. Big Red holds 0.08% estimated Share of Search among axle stands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Halfords90.8%
  2. Draper6.7%
  3. Clarke1.3%
  4. Torin0.6%
  5. Sealey0.49%
  6. Big Red0.08%
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Which axle stands compete with Big Red?

Big Red against axle stands worldwide, by month

Share of Search by month for Halfords, Draper, Big Red. The figures are in the table below the chart.

View monthly share of search table
MonthHalfordsDraperClarkeTorinSealeyBig Red
Oct 202591.3%5.5%1.7%0.74%0.74%0.12%
Nov 202593.5%3.8%1.4%0.62%0.62%0.12%
Dec 202593.1%3.8%1.7%0.75%0.62%0.12%
Jan 202693.5%3.8%1.4%0.62%0.62%0.08%
Feb 202689.2%8%1.3%0.59%0.72%0.08%
Mar 202683.8%13.8%1.2%0.55%0.55%0.09%
Apr 202691.8%5.5%1.4%0.61%0.61%0.1%
May 202692.1%4.5%2%0.61%0.61%0.1%
Jun 202687.4%9.6%1.6%0.58%0.71%0.09%
Jul 202691.7%5.5%1.4%0.61%0.74%0.1%
Aug 202690.8%6.7%1.3%0.6%0.49%0.08%
Sep 2026——————

  1. 1.Halfords

    90.8%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -0.9 points.

  2. 2.Draper

    6.7%

    Held 2nd. 165K estimated branded searches, +50% vs prior month. Share +1.2 points.

  3. 3.Clarke

    1.3%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  4. 4.Torin

    0.6%

    Moved from 5th to 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Sealey

    0.49%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Big Red

    0.08%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Big Red and its closest rivals

How has branded search demand for Big Red changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Big Red worldwide fell from 2.4K to 1.9K.
  • Across the 11 months ending August 2026, Big Red’s estimated Share of Search among axle stands worldwide held steady, from 0.12% to 0.08%.

How did search popularity change for axle stands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among axle stands worldwide, from 5.5% to 6.7%.

  2. In August 2026, Halfords lost estimated Share of Search among axle stands worldwide, from 91.7% to 90.8%.

  3. Clarke’s estimated Share of Search among axle stands worldwide has lost ground for 3 months in a row, from 2% to 1.3% in August 2026.

  4. In August 2026, Torin rose from 5th to 4th among axle stands worldwide.

  5. In August 2026, Sealey fell from 4th to 5th among axle stands worldwide.

  6. Estimated monthly branded searches for Big Red worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Big Red compete?

Big Red is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks6th of 60.08%Show ranking
Axle stands6th of 60.08%Shown above

How is Big Red measured?

Brandwave collects information about searches that people make online using Big Red’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • big red jack

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How the Brand Demand Index is measured

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