Big Red vs Draper:Which is more popular by branded search?
In August 2026, Draper had more branded searches than Big Red among axle stands worldwide. Draper was estimated to have 165K branded searches compared to Big Red’s 1.9K, and held a 6.7% Share of Search versus Big Red’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Big Red or Draper?
Compare the axle stands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Draper, Big Red. The figures are in the table below the chart.
View monthly share of search table
| Month | Halfords | Draper | Clarke | Torin | Sealey | Big Red |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.3% | 5.5% | 1.7% | 0.74% | 0.74% | 0.12% |
| Nov 2025 | 93.5% | 3.8% | 1.4% | 0.62% | 0.62% | 0.12% |
| Dec 2025 | 93.1% | 3.8% | 1.7% | 0.75% | 0.62% | 0.12% |
| Jan 2026 | 93.5% | 3.8% | 1.4% | 0.62% | 0.62% | 0.08% |
| Feb 2026 | 89.2% | 8% | 1.3% | 0.59% | 0.72% | 0.08% |
| Mar 2026 | 83.8% | 13.8% | 1.2% | 0.55% | 0.55% | 0.09% |
| Apr 2026 | 91.8% | 5.5% | 1.4% | 0.61% | 0.61% | 0.1% |
| May 2026 | 92.1% | 4.5% | 2% | 0.61% | 0.61% | 0.1% |
| Jun 2026 | 87.4% | 9.6% | 1.6% | 0.58% | 0.71% | 0.09% |
| Jul 2026 | 91.7% | 5.5% | 1.4% | 0.61% | 0.74% | 0.1% |
| Aug 2026 | 90.8% | 6.7% | 1.3% | 0.6% | 0.49% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Big Red and Draper comparison changed over the last 12 months?
3 findings
- Draper was ahead of Big Red in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Red’s estimated Share of Search among axle stands worldwide moved from 0.12% to 0.08%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Draper’s estimated Share of Search among axle stands worldwide moved from 5.5% to 6.7%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for axle stands worldwide in August 2026?
2 changes
In August 2026, Draper gained estimated Share of Search among axle stands worldwide, from 5.5% to 6.7%.
Estimated monthly branded searches for Big Red worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Big Red’s and Draper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.