Brandwave

How popular isDraper in search?

In August 2026, there were an estimated 165K branded searches for Draper worldwide which is up 50% over the last 11 months. Draper holds 7.8% estimated Share of Search among heat gun brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita38.7%
  2. DeWalt31.6%
  3. Wagner11.6%
  4. Bosch9.7%
  5. Draper7.8%
  6. Steinel0.7%
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Which heat gun brands compete with Draper?

Draper against heat gun brands worldwide, by month

Share of Search by month for Makita, DeWalt, Wagner, Bosch, Draper. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltWagnerBoschDraperSteinel
Oct 202548.2%26.6%11.9%8.2%4.3%0.88%
Nov 202546.3%31.3%11.4%6.5%3.4%1%
Dec 202541.9%34.5%12.6%7.2%3.1%0.76%
Jan 202639.5%32.3%14.5%8.3%4.3%1.1%
Feb 202639.8%32.6%11.9%6.8%8%0.88%
Mar 202639.4%26.5%11.9%6.7%14.5%0.88%
Apr 202639.8%32.6%11.9%8.3%6.5%0.88%
May 202639.3%32.1%14.4%8.1%5.2%0.86%
Jun 202638.7%31.6%11.6%8%9.4%0.7%
Jul 202638.2%31.2%13.9%9.6%6.2%0.84%
Aug 202638.7%31.6%11.6%9.7%7.8%0.7%
Sep 2026——————

  1. 1.Makita

    38.7%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  2. 2.DeWalt

    31.6%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  3. 3.Wagner

    11.6%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Bosch

    9.7%

    Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share 0 points.

  5. 5.Draper

    7.8%

    Held 5th. 165K estimated branded searches, +50% vs prior month. Share +1.5 points.

  6. 6.Steinel

    0.7%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Draper and its closest rivals

How has branded search demand for Draper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Draper worldwide rose from 110K to 165K.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among heat gun brands worldwide increased from 4.3% to 7.8%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among heat gun brands worldwide peaked at 14.5% in March 2026 and was lowest at 3.1% in December 2025.

How did search popularity change for heat gun brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among heat gun brands worldwide, from 6.2% to 7.8%.

  2. In August 2026, Makita gained estimated Share of Search among heat gun brands worldwide, from 38.2% to 38.7%.

  3. In August 2026, Wagner lost estimated Share of Search among heat gun brands worldwide, from 13.9% to 11.6%.

  4. Estimated monthly branded searches for Steinel worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

Where does Draper compete?

Draper is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car jacks2nd of 66.6%Show ranking
Axle stands2nd of 66.7%Show ranking
Heat gun brands5th of 67.8%Shown above
Routers brands4th of 58.8%Show ranking
Hose connector brands3rd of 611.9%Show ranking
Watering can brands2nd of 628.4%Show ranking
Soldering iron brands1st of 644.9%Show ranking
Micrometer brands1st of 645.2%Show ranking
Wheelbarrow brands1st of 646.7%Show ranking
Taps and dies brands1st of 663.8%Show ranking
Workbench vice brands1st of 677.3%Show ranking

How is Draper measured?

Brandwave collects information about searches that people make online using Draper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • draper

Do you work for Draper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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