Brandwave

How popular isDavey in search?

In September 2026, there were an estimated 4.4K branded searches for Davey worldwide which held steady over the last 12 months. Davey holds 7.8% estimated Share of Search among fire pump brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clarke59%
  2. Tohatsu32.3%
  3. Davey7.8%
  4. Aurora0.86%
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Which fire pump brands compete with Davey?

Davey against fire pump brands worldwide, by month

Share of Search by month for Clarke, Tohatsu, Davey. The figures are in the table below the chart.

View monthly share of search table
MonthClarkeTohatsuDaveyAurora
Oct 202559.1%32.3%7.9%0.7%
Nov 202562.9%28.1%8.4%0.61%
Dec 202562.9%28.1%8.4%0.61%
Jan 202661.7%27.6%10.1%0.73%
Feb 202658%31.7%9.4%0.84%
Mar 202660%32.8%6.5%0.71%
Apr 202660%32.8%6.5%0.71%
May 202665.4%29.3%4.8%0.52%
Jun 202655.7%37.4%6.1%0.81%
Jul 202650.9%41.7%6.8%0.73%
Aug 202651.5%42.2%5.6%0.75%
Sep 202659%32.3%7.8%0.86%

  1. 1.Clarke

    59%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +7.5 points.

  2. 2.Tohatsu

    32.3%

    Held 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -9.9 points.

  3. 3.Davey

    7.8%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  4. 4.Aurora

    0.86%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Davey and its closest rivals

Every comparison with Davey

How has branded search demand for Davey changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Davey worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, Davey’s estimated Share of Search among fire pump brands worldwide peaked at 10.1% in January 2026 and was lowest at 4.8% in May 2026.

How did search popularity change for fire pump brands worldwide in September 2026?

  1. In September 2026, Clarke gained estimated Share of Search among fire pump brands worldwide, from 51.5% to 59%.

  2. In September 2026, Davey gained estimated Share of Search among fire pump brands worldwide, from 5.6% to 7.8%.

  3. In September 2026, Tohatsu lost estimated Share of Search among fire pump brands worldwide, from 42.2% to 32.3%.

  4. Estimated monthly branded searches for Aurora worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

Where does Davey compete?

Davey is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water pump brands5th of 51.7%Show ranking
Water pumps4th of 42.3%Show ranking
Pool pump brands3rd of 53.3%Show ranking
Fire pump brands3rd of 47.8%Shown above

How is Davey measured?

Brandwave collects information about searches that people make online using Davey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • davey pumps

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How the Brand Demand Index is measured

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