Brandwave

Fire Pump brands:Which are searched most?

In September 2026, Clarke was the most searched among fire Pump brands worldwide, with an estimated 33.1K branded searches and 57.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clarke57.9%
  2. Tohatsu31.6%
  3. Davey7.7%
  4. Aurora2.8%

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Share of SearchLeaderboard

Compare the fire pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fire Pump brands worldwide, by month

Share of Search by month for Clarke, Tohatsu, Davey, Aurora. The figures are in the table below the chart.

View monthly share of search table
MonthClarkeTohatsuDaveyAurora
Oct 202557.6%31.5%7.7%3.3%
Nov 202561.1%27.3%8.1%3.5%
Dec 202561.1%27.3%8.1%3.5%
Jan 202658.2%26%9.5%6.3%
Feb 202655.6%30.4%9%4.9%
Mar 202657.9%31.6%6.3%4.2%
Apr 202657.9%31.6%6.3%4.2%
May 202664.1%28.8%4.7%2.5%
Jun 202654.7%36.7%6%2.6%
Jul 202649.7%40.7%6.6%2.9%
Aug 202650.6%41.4%5.5%2.4%
Sep 202657.9%31.6%7.7%2.8%

This month’s ranking, September 2026

  1. 1.Clarke

    57.9%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +7.3 points.

  2. 2.Tohatsu

    31.6%

    Held 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -9.8 points.

  3. 3.Davey

    7.7%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  4. 4.Aurora

    2.8%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among fire Pump brands worldwide?

In September 2026, Clarke was the most searched among fire Pump brands worldwide, with an estimated 33.1K branded searches and 57.9% estimated Share of Search within this set. Tohatsu is in 2nd place, 26.2 percentage points behind at 31.6% Share of Search.

Global fire Pump brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clarke57.6% → 57.9%64.1%May 202649.7%Jul 20261st
Tohatsu31.5% → 31.6%41.4%Aug 202626%Jan 20262nd
Davey7.7%9.5%Jan 20264.7%May 20263rd
Aurora3.3% → 2.8%6.3%Jan 20262.4%Aug 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Aurora’s estimated Share of Search among fire Pump brands worldwide decreased from 3.3% to 2.8%.
  • Across the 12 months ending September 2026, Clarke’s estimated Share of Search among fire Pump brands worldwide peaked at 64.1% in May 2026 and was lowest at 49.7% in July 2026.
  • Across the 12 months ending September 2026, Tohatsu’s estimated Share of Search among fire Pump brands worldwide peaked at 41.4% in August 2026 and was lowest at 26% in January 2026.
  • Across the 12 months ending September 2026, Davey’s estimated Share of Search among fire Pump brands worldwide peaked at 9.5% in January 2026 and was lowest at 4.7% in May 2026.
  • Across the 12 months ending September 2026, Aurora’s estimated Share of Search among fire Pump brands worldwide peaked at 6.3% in January 2026 and was lowest at 2.4% in August 2026.
  • Across the 12 months ending September 2026, Clarke, Tohatsu and Davey held steady: their estimated Share of Search among fire Pump brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fire Pump brands worldwide in September 2026?

  1. In September 2026, Clarke gained estimated Share of Search among fire Pump brands worldwide, from 50.6% to 57.9%.

  2. In September 2026, Davey gained estimated Share of Search among fire Pump brands worldwide, from 5.5% to 7.7%.

  3. In September 2026, Tohatsu lost estimated Share of Search among fire Pump brands worldwide, from 41.4% to 31.6%.

  4. Estimated monthly branded searches for Aurora worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

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