Brandwave

How popular isAurora in search?

In September 2026, there were an estimated 1.6K branded searches for Aurora worldwide which is down 15.8% over the last 12 months. Aurora holds 2.8% estimated Share of Search among fire pump brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Clarke57.9%
  2. Tohatsu31.6%
  3. Davey7.7%
  4. Aurora2.8%
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Which fire pump brands compete with Aurora?

Aurora against fire pump brands worldwide, by month

Share of Search by month for Clarke, Tohatsu, Davey, Aurora. The figures are in the table below the chart.

View monthly share of search table
MonthClarkeTohatsuDaveyAurora
Oct 202557.6%31.5%7.7%3.3%
Nov 202561.1%27.3%8.1%3.5%
Dec 202561.1%27.3%8.1%3.5%
Jan 202658.2%26%9.5%6.3%
Feb 202655.6%30.4%9%4.9%
Mar 202657.9%31.6%6.3%4.2%
Apr 202657.9%31.6%6.3%4.2%
May 202664.1%28.8%4.7%2.5%
Jun 202654.7%36.7%6%2.6%
Jul 202649.7%40.7%6.6%2.9%
Aug 202650.6%41.4%5.5%2.4%
Sep 202657.9%31.6%7.7%2.8%

  1. 1.Clarke

    57.9%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +7.3 points.

  2. 2.Tohatsu

    31.6%

    Held 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -9.8 points.

  3. 3.Davey

    7.7%

    Held 3rd. 4.4K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  4. 4.Aurora

    2.8%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Aurora and its closest rivals

Every comparison with Aurora

How has branded search demand for Aurora changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Aurora worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Aurora’s estimated Share of Search among fire pump brands worldwide decreased from 3.3% to 2.8%.
  • Across the 12 months ending September 2026, Aurora’s estimated Share of Search among fire pump brands worldwide peaked at 6.3% in January 2026 and was lowest at 2.4% in August 2026.

How did search popularity change for fire pump brands worldwide in September 2026?

  1. In September 2026, Clarke gained estimated Share of Search among fire pump brands worldwide, from 50.6% to 57.9%.

  2. In September 2026, Davey gained estimated Share of Search among fire pump brands worldwide, from 5.5% to 7.7%.

  3. In September 2026, Tohatsu lost estimated Share of Search among fire pump brands worldwide, from 41.4% to 31.6%.

  4. Estimated monthly branded searches for Aurora worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Aurora compete?

Aurora is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shredders4th of 60.33%Show ranking
Fire pump brands4th of 42.8%Shown above
Stuffed animals brands3rd of 44.5%Show ranking

How is Aurora measured?

Brandwave collects information about searches that people make online using Aurora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aurora shredder

Do you work for Aurora? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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