Brandwave

Stuffed animals brands:Which are searched most?

In September 2026, Jellycat was the most searched among stuffed animals brands worldwide, with an estimated 18.1K branded searches and 50.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jellycat50.6%
  2. Ty41.3%
  3. Aurora4.5%
  4. GUND3.6%

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Share of SearchLeaderboard

Compare the stuffed animals brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stuffed animals brands worldwide, by month

Share of Search by month for Jellycat, Ty, Aurora, GUND. The figures are in the table below the chart.

View monthly share of search table
MonthJellycatTyAuroraGUND
Oct 202542.5%51.9%3.6%1.9%
Nov 202556%37.4%3.9%2.7%
Dec 202565.2%29.1%3.1%2.6%
Jan 202666.9%24.5%6%2.6%
Feb 202663.2%28.2%5.6%3%
Mar 202658.4%31.8%6.3%3.4%
Apr 202654.1%36.1%7.2%2.6%
May 202664.4%28.7%4.5%2.4%
Jun 202668.6%25.1%4.1%2.2%
Jul 202664.8%28.9%3.8%2.4%
Aug 202660.2%32.8%4.3%2.7%
Sep 202650.6%41.3%4.5%3.6%

This month’s ranking, September 2026

  1. 1.Jellycat

    50.6%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -9.6 points.

  2. 2.Ty

    41.3%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +8.5 points.

  3. 3.Aurora

    4.5%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.GUND

    3.6%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among stuffed animals brands worldwide?

In September 2026, Jellycat was the most searched among stuffed animals brands worldwide, with an estimated 18.1K branded searches and 50.6% estimated Share of Search within this set. Ty is in 2nd place, 9.2 percentage points behind at 41.3% Share of Search.

Global stuffed animals brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Jellycat42.5% → 50.6%68.6%Jun 202642.5%Oct 20252nd → 1st
Ty51.9% → 41.3%51.9%Oct 202524.5%Jan 20261st → 2nd
Aurora3.6% → 4.5%7.2%Apr 20263.1%Dec 20253rd
GUND1.9% → 3.6%3.6%Sep 20261.9%Oct 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Jellycat’s estimated Share of Search among stuffed animals brands worldwide increased from 42.5% to 50.6%.
  • Across the 12 months ending September 2026, Ty’s estimated Share of Search among stuffed animals brands worldwide decreased from 51.9% to 41.3%.
  • Across the 12 months ending September 2026, Aurora’s estimated Share of Search among stuffed animals brands worldwide increased from 3.6% to 4.5%.
  • Across the 12 months ending September 2026, GUND’s estimated Share of Search among stuffed animals brands worldwide increased from 1.9% to 3.6%.
  • Across the 12 months ending September 2026, Jellycat’s estimated Share of Search among stuffed animals brands worldwide peaked at 68.6% in June 2026 and was lowest at 42.5% in October 2025.
  • Across the 12 months ending September 2026, Ty’s estimated Share of Search among stuffed animals brands worldwide peaked at 51.9% in October 2025 and was lowest at 24.5% in January 2026.
  • Across the 12 months ending September 2026, Aurora’s estimated Share of Search among stuffed animals brands worldwide peaked at 7.2% in April 2026 and was lowest at 3.1% in December 2025.
  • Across the 12 months ending September 2026, Jellycat rose from 2nd to 1st among stuffed animals brands worldwide.
  • Across the 12 months ending September 2026, Ty fell from 1st to 2nd among stuffed animals brands worldwide.

How did search popularity change for stuffed animals brands worldwide in September 2026?

  1. In September 2026, Ty gained estimated Share of Search among stuffed animals brands worldwide, from 32.8% to 41.3%.

  2. In September 2026, GUND gained estimated Share of Search among stuffed animals brands worldwide, from 2.7% to 3.6%.

  3. In September 2026, Jellycat lost estimated Share of Search among stuffed animals brands worldwide, from 60.2% to 50.6%.

  4. Estimated monthly branded searches for Aurora worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

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