How popular isJellycat in search?
In September 2026, there were an estimated 18.1K branded searches for Jellycat worldwide which is down 18.5% over the last 12 months. Jellycat holds 44.4% estimated Share of Search among stuffed animals brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Jellycat and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which stuffed animals brands compete with Jellycat?
Share of Search by month for Jellycat, Ty, Aurora, GUND. The figures are in the table below the chart.
View monthly share of search table
| Month | Jellycat | Ty | Aurora | GUND |
|---|---|---|---|---|
| Oct 2025 | 36.9% | 45% | 16.4% | 1.7% |
| Nov 2025 | 46.2% | 30.9% | 20.6% | 2.2% |
| Dec 2025 | 54% | 24.1% | 19.7% | 2.1% |
| Jan 2026 | 60.6% | 22.2% | 14.8% | 2.4% |
| Feb 2026 | 51.5% | 23% | 23% | 2.5% |
| Mar 2026 | 48.8% | 26.6% | 21.8% | 2.9% |
| Apr 2026 | 46.2% | 30.9% | 20.7% | 2.2% |
| May 2026 | 56.1% | 25.1% | 16.8% | 2.1% |
| Jun 2026 | 60.9% | 22.3% | 14.8% | 2% |
| Jul 2026 | 56.1% | 25.1% | 16.8% | 2.1% |
| Aug 2026 | 51.2% | 27.9% | 18.7% | 2.3% |
| Sep 2026 | 44.4% | 36.3% | 16.2% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 18.1K | -18.5% | -6.8 points | |
| 2, held 2nd | 36.3% | 14.8K | +22.3% | +8.4 points | |
| 3, held 3rd | 16.2% | 6.6K | -18.5% | -2.5 points | |
| 4, held 4th | 3.2% | 1.3K | +30% | +0.9 points |
1.
Jellycat44.4%
Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -6.8 points.
2.
Ty36.3%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +8.4 points.
3.
Aurora
16.2%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.5 points.
4.
GUND3.2%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.9 points.
Compare search popularity between Jellycat and its closest rivals
Every comparison with Jellycat
6 comparisons
How has branded search demand for Jellycat changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jellycat worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Jellycat’s estimated Share of Search among stuffed animals brands worldwide increased from 36.9% to 44.4%.
- Across the 12 months ending September 2026, Jellycat’s estimated Share of Search among stuffed animals brands worldwide peaked at 60.9% in June 2026 and was lowest at 36.9% in October 2025.
- Across the 12 months ending September 2026, Jellycat rose from 2nd to 1st among stuffed animals brands worldwide.
How did search popularity change for stuffed animals brands worldwide in September 2026?
4 changes
In September 2026, Ty gained estimated Share of Search among stuffed animals brands worldwide, from 27.9% to 36.3%.
In September 2026, GUND gained estimated Share of Search among stuffed animals brands worldwide, from 2.3% to 3.2%.
In September 2026, Jellycat lost estimated Share of Search among stuffed animals brands worldwide, from 51.2% to 44.4%.
In September 2026, Aurora lost estimated Share of Search among stuffed animals brands worldwide, from 18.7% to 16.2%.
Where does Jellycat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Plush toys | 2nd of 6 | 1.4% | Show ranking |
| Stuffed animals brands | 1st of 4 | 44.4% | Shown above |
How is Jellycat measured?
Brandwave collects information about searches that people make online using Jellycat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jellycat plush
Do you work for Jellycat? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Jellycat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.