Aurora vs Jellycat:Which is searched more?
In September 2026, Jellycat had more branded searches than Aurora among stuffed animals brands worldwide. Jellycat was estimated to have 18.1K branded searches compared to Aurora’s 6.6K, and held a 44.4% Share of Search versus Aurora’s 16.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aurora or Jellycat?
Compare the stuffed animals brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jellycat, Aurora. The figures are in the table below the chart.
View monthly share of search table
| Month | Jellycat | Ty | Aurora | GUND |
|---|---|---|---|---|
| Oct 2025 | 36.9% | 45% | 16.4% | 1.7% |
| Nov 2025 | 46.2% | 30.9% | 20.6% | 2.2% |
| Dec 2025 | 54% | 24.1% | 19.7% | 2.1% |
| Jan 2026 | 60.6% | 22.2% | 14.8% | 2.4% |
| Feb 2026 | 51.5% | 23% | 23% | 2.5% |
| Mar 2026 | 48.8% | 26.6% | 21.8% | 2.9% |
| Apr 2026 | 46.2% | 30.9% | 20.7% | 2.2% |
| May 2026 | 56.1% | 25.1% | 16.8% | 2.1% |
| Jun 2026 | 60.9% | 22.3% | 14.8% | 2% |
| Jul 2026 | 56.1% | 25.1% | 16.8% | 2.1% |
| Aug 2026 | 51.2% | 27.9% | 18.7% | 2.3% |
| Sep 2026 | 44.4% | 36.3% | 16.2% | 3.2% |
How has the Aurora and Jellycat comparison changed over the last 12 months?
3 findings
- Jellycat was ahead of Aurora in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aurora’s estimated Share of Search among stuffed animals brands worldwide moved from 16.4% to 16.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Jellycat’s estimated Share of Search among stuffed animals brands worldwide moved from 36.9% to 44.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for stuffed animals brands worldwide in September 2026?
2 changes
In September 2026, Jellycat lost estimated Share of Search among stuffed animals brands worldwide, from 51.2% to 44.4%.
In September 2026, Aurora lost estimated Share of Search among stuffed animals brands worldwide, from 18.7% to 16.2%.
Other head-to-heads among stuffed animals brands
How each brand is measured
Brandwave collects information about searches that people make online using Aurora’s and Jellycat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.