Aurora vs GUND:Which is searched more?
In September 2026, Aurora had more branded searches than GUND among stuffed animals brands worldwide. Aurora was estimated to have 6.6K branded searches compared to GUND’s 1.3K, and held a 16.2% Share of Search versus GUND’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aurora or GUND?
Compare the stuffed animals brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aurora, GUND. The figures are in the table below the chart.
View monthly share of search table
| Month | Jellycat | Ty | Aurora | GUND |
|---|---|---|---|---|
| Oct 2025 | 36.9% | 45% | 16.4% | 1.7% |
| Nov 2025 | 46.2% | 30.9% | 20.6% | 2.2% |
| Dec 2025 | 54% | 24.1% | 19.7% | 2.1% |
| Jan 2026 | 60.6% | 22.2% | 14.8% | 2.4% |
| Feb 2026 | 51.5% | 23% | 23% | 2.5% |
| Mar 2026 | 48.8% | 26.6% | 21.8% | 2.9% |
| Apr 2026 | 46.2% | 30.9% | 20.7% | 2.2% |
| May 2026 | 56.1% | 25.1% | 16.8% | 2.1% |
| Jun 2026 | 60.9% | 22.3% | 14.8% | 2% |
| Jul 2026 | 56.1% | 25.1% | 16.8% | 2.1% |
| Aug 2026 | 51.2% | 27.9% | 18.7% | 2.3% |
| Sep 2026 | 44.4% | 36.3% | 16.2% | 3.2% |
How has the Aurora and GUND comparison changed over the last 12 months?
3 findings
- Aurora was ahead of GUND in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aurora’s estimated Share of Search among stuffed animals brands worldwide moved from 16.4% to 16.2%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, GUND’s estimated Share of Search among stuffed animals brands worldwide moved from 1.7% to 3.2%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for stuffed animals brands worldwide in September 2026?
2 changes
In September 2026, GUND gained estimated Share of Search among stuffed animals brands worldwide, from 2.3% to 3.2%.
In September 2026, Aurora lost estimated Share of Search among stuffed animals brands worldwide, from 18.7% to 16.2%.
Other head-to-heads among stuffed animals brands
How each brand is measured
Brandwave collects information about searches that people make online using Aurora’s and GUND’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.