How popular isGUND in search?
In September 2026, there were an estimated 1.3K branded searches for GUND worldwide which is up 30% over the last 12 months. GUND holds 3.2% estimated Share of Search among stuffed animals brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which stuffed animals brands compete with GUND?
Share of Search by month for Jellycat, Ty, Aurora, GUND. The figures are in the table below the chart.
View monthly share of search table
| Month | Jellycat | Ty | Aurora | GUND |
|---|---|---|---|---|
| Oct 2025 | 36.9% | 45% | 16.4% | 1.7% |
| Nov 2025 | 46.2% | 30.9% | 20.6% | 2.2% |
| Dec 2025 | 54% | 24.1% | 19.7% | 2.1% |
| Jan 2026 | 60.6% | 22.2% | 14.8% | 2.4% |
| Feb 2026 | 51.5% | 23% | 23% | 2.5% |
| Mar 2026 | 48.8% | 26.6% | 21.8% | 2.9% |
| Apr 2026 | 46.2% | 30.9% | 20.7% | 2.2% |
| May 2026 | 56.1% | 25.1% | 16.8% | 2.1% |
| Jun 2026 | 60.9% | 22.3% | 14.8% | 2% |
| Jul 2026 | 56.1% | 25.1% | 16.8% | 2.1% |
| Aug 2026 | 51.2% | 27.9% | 18.7% | 2.3% |
| Sep 2026 | 44.4% | 36.3% | 16.2% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 18.1K | -18.5% | -6.8 points | |
| 2, held 2nd | 36.3% | 14.8K | +22.3% | +8.4 points | |
| 3, held 3rd | 16.2% | 6.6K | -18.5% | -2.5 points | |
| 4, held 4th | 3.2% | 1.3K | +30% | +0.9 points |
1.
Jellycat44.4%
Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -6.8 points.
2.
Ty36.3%
Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +8.4 points.
3.
Aurora
16.2%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.5 points.
4.
GUND3.2%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.9 points.
Compare search popularity between GUND and its closest rivals
Every comparison with GUND
6 comparisons
How has branded search demand for GUND changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GUND worldwide rose from 1K to 1.3K.
- Across the 12 months ending September 2026, GUND’s estimated Share of Search among stuffed animals brands worldwide increased from 1.7% to 3.2%.
How did search popularity change for stuffed animals brands worldwide in September 2026?
4 changes
In September 2026, Ty gained estimated Share of Search among stuffed animals brands worldwide, from 27.9% to 36.3%.
In September 2026, GUND gained estimated Share of Search among stuffed animals brands worldwide, from 2.3% to 3.2%.
In September 2026, Jellycat lost estimated Share of Search among stuffed animals brands worldwide, from 51.2% to 44.4%.
In September 2026, Aurora lost estimated Share of Search among stuffed animals brands worldwide, from 18.7% to 16.2%.
Where does GUND compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Plush toys | 6th of 6 | 0.1% | Show ranking |
| Stuffed animals brands | 4th of 4 | 3.2% | Shown above |
How is GUND measured?
Brandwave collects information about searches that people make online using GUND’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gund plush
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