Brandwave

How popular isTy in search?

In September 2026, there were an estimated 14.8K branded searches for Ty worldwide which is down 45.4% over the last 12 months. Ty holds 36.3% estimated Share of Search among stuffed animals brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jellycat44.4%
  2. Ty36.3%
  3. Aurora16.2%
  4. GUND3.2%
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Which stuffed animals brands compete with Ty?

Ty against stuffed animals brands worldwide, by month

Share of Search by month for Jellycat, Ty, Aurora, GUND. The figures are in the table below the chart.

View monthly share of search table
MonthJellycatTyAuroraGUND
Oct 202536.9%45%16.4%1.7%
Nov 202546.2%30.9%20.6%2.2%
Dec 202554%24.1%19.7%2.1%
Jan 202660.6%22.2%14.8%2.4%
Feb 202651.5%23%23%2.5%
Mar 202648.8%26.6%21.8%2.9%
Apr 202646.2%30.9%20.7%2.2%
May 202656.1%25.1%16.8%2.1%
Jun 202660.9%22.3%14.8%2%
Jul 202656.1%25.1%16.8%2.1%
Aug 202651.2%27.9%18.7%2.3%
Sep 202644.4%36.3%16.2%3.2%

  1. 1.Jellycat

    44.4%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -6.8 points.

  2. 2.Ty

    36.3%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +8.4 points.

  3. 3.Aurora

    16.2%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.5 points.

  4. 4.GUND

    3.2%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.9 points.

Compare search popularity between Ty and its closest rivals

Every comparison with Ty

How has branded search demand for Ty changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ty worldwide fell from 27.1K to 14.8K.
  • Across the 12 months ending September 2026, Ty’s estimated Share of Search among stuffed animals brands worldwide decreased from 45% to 36.3%.
  • Across the 12 months ending September 2026, Ty’s estimated Share of Search among stuffed animals brands worldwide peaked at 45% in October 2025 and was lowest at 22.2% in January 2026.
  • Across the 12 months ending September 2026, Ty fell from 1st to 2nd among stuffed animals brands worldwide.

How did search popularity change for stuffed animals brands worldwide in September 2026?

  1. In September 2026, Ty gained estimated Share of Search among stuffed animals brands worldwide, from 27.9% to 36.3%.

  2. In September 2026, GUND gained estimated Share of Search among stuffed animals brands worldwide, from 2.3% to 3.2%.

  3. In September 2026, Jellycat lost estimated Share of Search among stuffed animals brands worldwide, from 51.2% to 44.4%.

  4. In September 2026, Aurora lost estimated Share of Search among stuffed animals brands worldwide, from 18.7% to 16.2%.

Where does Ty compete?

Ty is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Plush toys4th of 61.2%Show ranking
Stuffed animals brands2nd of 436.3%Shown above

How is Ty measured?

Brandwave collects information about searches that people make online using Ty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ty beanie babies
  • ty toys

Do you work for Ty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Ty your brand?

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