Build-A-Bear vs Ty:Which is more popular by branded search?
In August 2026, Build-A-Bear had more branded searches than Ty among plush toys worldwide. Build-A-Bear was estimated to have 2.2M branded searches compared to Ty’s 12.1K, and held a 97.6% Share of Search versus Ty’s 0.53%. These are worldwide searches for English-language branded terms.
Follow Build-A-Bear vs Ty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Build-A-Bear or Ty?
Compare the plush toys people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Build-A-Bear, Ty. The figures are in the table below the chart.
View monthly share of search table
| Month | Build-A-Bear | Jellycat | Steiff | Ty | Squishmallows | GUND |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.4% | 1.7% | 1.4% | 2.1% | 0.34% | 0.08% |
| Nov 2025 | 95.3% | 1.7% | 1.4% | 1.1% | 0.34% | 0.08% |
| Dec 2025 | 94% | 2.5% | 1.7% | 1.1% | 0.51% | 0.1% |
| Jan 2026 | 93.8% | 3.1% | 1.4% | 1.1% | 0.42% | 0.12% |
| Feb 2026 | 95.4% | 2.1% | 1.2% | 0.95% | 0.28% | 0.1% |
| Mar 2026 | 95.5% | 1.7% | 1.4% | 0.95% | 0.28% | 0.1% |
| Apr 2026 | 95.4% | 1.7% | 1.4% | 1.2% | 0.23% | 0.08% |
| May 2026 | 94.6% | 2.6% | 1.4% | 1.1% | 0.23% | 0.09% |
| Jun 2026 | 94.5% | 2.6% | 1.4% | 0.94% | 0.51% | 0.08% |
| Jul 2026 | 95.3% | 2.1% | 1.2% | 0.95% | 0.42% | 0.08% |
| Aug 2026 | 97.6% | 0.97% | 0.64% | 0.53% | 0.24% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Build-A-Bear and Ty comparison changed over the last 12 months?
3 findings
- Build-A-Bear was ahead of Ty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Build-A-Bear’s estimated Share of Search among plush toys worldwide moved from 94.4% to 97.6%, and its estimated monthly branded searches moved from 1.2M to 2.2M.
- Across the 11 months ending August 2026, Ty’s estimated Share of Search among plush toys worldwide moved from 2.1% to 0.53%, and its estimated monthly branded searches moved from 27.1K to 12.1K.
How did search popularity change for plush toys worldwide in August 2026?
2 changes
In August 2026, Build-A-Bear gained estimated Share of Search among plush toys worldwide, from 95.3% to 97.6%.
Estimated monthly branded searches for Ty worldwide fell 55.4% over 11 measured months, from 27.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Build-A-Bear’s and Ty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Build-A-Bear
1 branded search term
- build a bear
Ty
2 branded search terms
- ty beanie babies
- ty toys
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.