Brandwave

How popular isAurora in search?

In September 2026, there were an estimated 8.7K branded searches for Aurora worldwide which is down 28.8% over the last 12 months. Aurora holds 16.2% estimated Share of Search among stuffed animals brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jellycat44.4%
  2. Ty36.3%
  3. Aurora16.2%
  4. GUND3.2%
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Which stuffed animals brands compete with Aurora?

Aurora against stuffed animals brands worldwide, by month

Share of Search by month for Jellycat, Ty, Aurora, GUND. The figures are in the table below the chart.

View monthly share of search table
MonthJellycatTyAuroraGUND
Oct 202536.9%45%16.4%1.7%
Nov 202546.2%30.9%20.6%2.2%
Dec 202554%24.1%19.7%2.1%
Jan 202660.6%22.2%14.8%2.4%
Feb 202651.5%23%23%2.5%
Mar 202648.8%26.6%21.8%2.9%
Apr 202646.2%30.9%20.7%2.2%
May 202656.1%25.1%16.8%2.1%
Jun 202660.9%22.3%14.8%2%
Jul 202656.1%25.1%16.8%2.1%
Aug 202651.2%27.9%18.7%2.3%
Sep 202644.4%36.3%16.2%3.2%

  1. 1.Jellycat

    44.4%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -6.8 points.

  2. 2.Ty

    36.3%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +8.4 points.

  3. 3.Aurora

    16.2%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.5 points.

  4. 4.GUND

    3.2%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.9 points.

Compare search popularity between Aurora and its closest rivals

Every comparison with Aurora

How has branded search demand for Aurora changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Aurora worldwide fell from 12.2K to 8.7K.
  • Across the 12 months ending September 2026, Aurora’s estimated Share of Search among stuffed animals brands worldwide peaked at 23% in February 2026 and was lowest at 14.8% in January 2026.

How did search popularity change for stuffed animals brands worldwide in September 2026?

  1. In September 2026, Ty gained estimated Share of Search among stuffed animals brands worldwide, from 27.9% to 36.3%.

  2. In September 2026, GUND gained estimated Share of Search among stuffed animals brands worldwide, from 2.3% to 3.2%.

  3. In September 2026, Jellycat lost estimated Share of Search among stuffed animals brands worldwide, from 51.2% to 44.4%.

  4. In September 2026, Aurora lost estimated Share of Search among stuffed animals brands worldwide, from 18.7% to 16.2%.

Where does Aurora compete?

Aurora is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fire pump brands4th of 40.86%Show ranking
Stuffed animals brands3rd of 416.2%Shown above
Shredders4th of 65.2%Show ranking

How is Aurora measured?

Brandwave collects information about searches that people make online using Aurora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • aurora fire pump
  • aurora shredder
  • aurora stuffed animals

Do you work for Aurora? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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