How popular isJellycat in search?
In August 2026, there were an estimated 22.2K branded searches for Jellycat worldwide which held steady over the last 11 months. Jellycat holds 0.97% estimated Share of Search among plush toys worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Build-A-Bear97.6%
- Jellycat0.97%
- Steiff0.64%
- Ty0.53%
- Squishmallows0.24%
- GUND0.04%
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Which plush toys compete with Jellycat?
Share of Search by month for Build-A-Bear, Jellycat. The figures are in the table below the chart.
View monthly share of search table
| Month | Build-A-Bear | Jellycat | Steiff | Ty | Squishmallows | GUND |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.4% | 1.7% | 1.4% | 2.1% | 0.34% | 0.08% |
| Nov 2025 | 95.3% | 1.7% | 1.4% | 1.1% | 0.34% | 0.08% |
| Dec 2025 | 94% | 2.5% | 1.7% | 1.1% | 0.51% | 0.1% |
| Jan 2026 | 93.8% | 3.1% | 1.4% | 1.1% | 0.42% | 0.12% |
| Feb 2026 | 95.4% | 2.1% | 1.2% | 0.95% | 0.28% | 0.1% |
| Mar 2026 | 95.5% | 1.7% | 1.4% | 0.95% | 0.28% | 0.1% |
| Apr 2026 | 95.4% | 1.7% | 1.4% | 1.2% | 0.23% | 0.08% |
| May 2026 | 94.6% | 2.6% | 1.4% | 1.1% | 0.23% | 0.09% |
| Jun 2026 | 94.5% | 2.6% | 1.4% | 0.94% | 0.51% | 0.08% |
| Jul 2026 | 95.3% | 2.1% | 1.2% | 0.95% | 0.42% | 0.08% |
| Aug 2026 | 97.6% | 0.97% | 0.64% | 0.53% | 0.24% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.6% | 2.2M | +83.6% | +2.3 points | |
| 2, held 2nd | 0.97% | 22.2K | -18.1% | -1.1 points | |
| 3, held 3rd | 0.64% | 14.8K | 0% | -0.5 points | |
| 4, held 4th | 0.53% | 12.1K | 0% | -0.4 points | |
| 5, held 5th | 0.24% | 5.4K | 0% | -0.2 points | |
| 6, held 6th | 0.04% | 1K | 0% | 0 points |
97.6%
Held 1st. 2.2M estimated branded searches, +83.6% vs prior month. Share +2.3 points.
2.Jellycat
0.97%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
3.Steiff
0.64%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Ty
0.53%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.24%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.GUND
0.04%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Jellycat and its closest rivals
How has branded search demand for Jellycat changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jellycat worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Jellycat’s estimated Share of Search among plush toys worldwide decreased from 1.7% to 0.97%.
- Across the 11 months ending August 2026, Jellycat’s estimated Share of Search among plush toys worldwide peaked at 3.1% in January 2026 and was lowest at 0.97% in August 2026.
- Across the 11 months ending August 2026, Jellycat rose from 3rd to 2nd among plush toys worldwide.
How did search popularity change for plush toys worldwide in August 2026?
5 changes
In August 2026, Build-A-Bear gained estimated Share of Search among plush toys worldwide, from 95.3% to 97.6%.
In August 2026, Jellycat lost estimated Share of Search among plush toys worldwide, from 2.1% to 0.97%.
In August 2026, Steiff lost estimated Share of Search among plush toys worldwide, from 1.2% to 0.64%.
Estimated monthly branded searches for Squishmallows worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Estimated monthly branded searches for Ty worldwide fell 55.4% over 11 measured months, from 27.1K to 12.1K in August 2026.
How is Jellycat measured?
Brandwave collects information about searches that people make online using Jellycat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jellycat plush
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Is Jellycat your brand?
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