Brandwave

Clarke vs Davey:Which is searched more?

In September 2026, Clarke had more branded searches than Davey among fire pump brands worldwide. Clarke was estimated to have 33.1K branded searches compared to Davey’s 4.4K, and held a 57.9% Share of Search versus Davey’s 7.7%. These are worldwide searches for English-language branded terms.

Share of Search among fire pump brands worldwide in September 2026Which is more popular in search, Clarke or Davey?
Clarke57.9%33.1K searches
vs
Davey7.7%4.4K searches

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Which is more popular in search, Clarke or Davey?

Compare the fire pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clarke and Davey among fire pump brands worldwide, by month

Share of Search by month for Clarke, Davey. The figures are in the table below the chart.

View monthly share of search table
MonthClarkeTohatsuDaveyAurora
Oct 202557.6%31.5%7.7%3.3%
Nov 202561.1%27.3%8.1%3.5%
Dec 202561.1%27.3%8.1%3.5%
Jan 202658.2%26%9.5%6.3%
Feb 202655.6%30.4%9%4.9%
Mar 202657.9%31.6%6.3%4.2%
Apr 202657.9%31.6%6.3%4.2%
May 202664.1%28.8%4.7%2.5%
Jun 202654.7%36.7%6%2.6%
Jul 202649.7%40.7%6.6%2.9%
Aug 202650.6%41.4%5.5%2.4%
Sep 202657.9%31.6%7.7%2.8%

How has the Clarke and Davey comparison changed over the last 12 months?

  • Clarke was ahead of Davey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clarke’s estimated Share of Search among fire pump brands worldwide moved from 57.6% to 57.9%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Davey’s estimated Share of Search among fire pump brands worldwide held steady at 7.7%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for fire pump brands worldwide in September 2026?

  1. In September 2026, Clarke gained estimated Share of Search among fire pump brands worldwide, from 50.6% to 57.9%.

  2. In September 2026, Davey gained estimated Share of Search among fire pump brands worldwide, from 5.5% to 7.7%.

Other head-to-heads among fire pump brands

How each brand is measured

Brandwave collects information about searches that people make online using Clarke’s and Davey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clarke

1 branded search term

  • clarke

Davey

1 branded search term

  • davey pumps

How the Brand Demand Index is measured

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