Clarke vs Tohatsu:Which is searched more?
In September 2026, Clarke had more branded searches than Tohatsu among fire pump brands worldwide. Clarke was estimated to have 33.1K branded searches compared to Tohatsu’s 18.1K, and held a 51.5% Share of Search versus Tohatsu’s 28.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clarke or Tohatsu?
Compare the fire pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clarke, Tohatsu. The figures are in the table below the chart.
View monthly share of search table
| Month | Clarke | Tohatsu | Aurora | Davey |
|---|---|---|---|---|
| Oct 2025 | 48.8% | 26.7% | 18% | 6.5% |
| Nov 2025 | 49.7% | 22.2% | 21.5% | 6.6% |
| Dec 2025 | 47.7% | 21.4% | 24.6% | 6.3% |
| Jan 2026 | 49.3% | 22% | 20.7% | 8% |
| Feb 2026 | 44.3% | 24.2% | 24.3% | 7.2% |
| Mar 2026 | 49% | 26.8% | 18.8% | 5.3% |
| Apr 2026 | 50.4% | 27.6% | 16.6% | 5.5% |
| May 2026 | 57.8% | 25.9% | 12.1% | 4.2% |
| Jun 2026 | 49% | 32.8% | 12.8% | 5.3% |
| Jul 2026 | 43% | 35.2% | 16% | 5.7% |
| Aug 2026 | 44.7% | 36.6% | 13.8% | 4.9% |
| Sep 2026 | 51.5% | 28.2% | 13.5% | 6.8% |
How has the Clarke and Tohatsu comparison changed over the last 12 months?
3 findings
- Clarke was ahead of Tohatsu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarke’s estimated Share of Search among fire pump brands worldwide moved from 48.8% to 51.5%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Tohatsu’s estimated Share of Search among fire pump brands worldwide moved from 26.7% to 28.2%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for fire pump brands worldwide in September 2026?
2 changes
In September 2026, Clarke gained estimated Share of Search among fire pump brands worldwide, from 44.7% to 51.5%.
In September 2026, Tohatsu lost estimated Share of Search among fire pump brands worldwide, from 36.6% to 28.2%.
Other head-to-heads among fire pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Clarke’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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