Aurora vs Tohatsu:Which is searched more?
In September 2026, Tohatsu had more branded searches than Aurora among fire pump brands worldwide. Tohatsu was estimated to have 18.1K branded searches compared to Aurora’s 8.7K, and held a 28.2% Share of Search versus Aurora’s 13.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aurora or Tohatsu?
Compare the fire pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tohatsu, Aurora. The figures are in the table below the chart.
View monthly share of search table
| Month | Clarke | Tohatsu | Aurora | Davey |
|---|---|---|---|---|
| Oct 2025 | 48.8% | 26.7% | 18% | 6.5% |
| Nov 2025 | 49.7% | 22.2% | 21.5% | 6.6% |
| Dec 2025 | 47.7% | 21.4% | 24.6% | 6.3% |
| Jan 2026 | 49.3% | 22% | 20.7% | 8% |
| Feb 2026 | 44.3% | 24.2% | 24.3% | 7.2% |
| Mar 2026 | 49% | 26.8% | 18.8% | 5.3% |
| Apr 2026 | 50.4% | 27.6% | 16.6% | 5.5% |
| May 2026 | 57.8% | 25.9% | 12.1% | 4.2% |
| Jun 2026 | 49% | 32.8% | 12.8% | 5.3% |
| Jul 2026 | 43% | 35.2% | 16% | 5.7% |
| Aug 2026 | 44.7% | 36.6% | 13.8% | 4.9% |
| Sep 2026 | 51.5% | 28.2% | 13.5% | 6.8% |
How has the Aurora and Tohatsu comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Aurora took it in December 2025, Tohatsu took it in January 2026, Aurora took it in February 2026, Tohatsu took it in March 2026.
- Across the 12 months ending September 2026, Aurora’s estimated Share of Search among fire pump brands worldwide moved from 18% to 13.5%, and its estimated monthly branded searches moved from 12.2K to 8.7K.
- Across the 12 months ending September 2026, Tohatsu’s estimated Share of Search among fire pump brands worldwide moved from 26.7% to 28.2%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for fire pump brands worldwide in September 2026?
2 changes
In September 2026, Tohatsu lost estimated Share of Search among fire pump brands worldwide, from 36.6% to 28.2%.
Estimated monthly branded searches for Aurora worldwide fell 28.8% over 12 measured months, from 12.2K to 8.7K in September 2026.
Other head-to-heads among fire pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Aurora’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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