Brandwave

Pool pump brands:Which brands are most popular in search?

In August 2026, Waterco was the most searched among pool pump brands worldwide, with an estimated 90.5K branded searches and 56.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Waterco56.6%
  2. Pentair37.9%
  3. Davey2.3%
  4. Hayward2.3%
  5. Zodiac1%

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Share of SearchLeaderboard

Compare the swimming pool equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pool pump brands worldwide, by month

Share of Search by month for Waterco, Pentair, Davey, Hayward. The figures are in the table below the chart.

View monthly share of search table
MonthWatercoPentairDaveyHaywardZodiac
Oct 202556%37.5%3.3%2.2%0.98%
Nov 202561.1%33.4%3%1.6%0.88%
Dec 202560.8%33.3%3.6%1.6%0.82%
Jan 202655.7%37.3%4.1%2.2%0.75%
Feb 202661.2%33.5%3%1.6%0.68%
Mar 202656.5%37.7%2.2%2.7%0.81%
Apr 202651.4%42%2.5%3.1%1.1%
May 202650.5%41.3%2.5%4.5%1.3%
Jun 202650.3%41.1%2.4%4.5%1.6%
Jul 202650.9%41.6%2.5%3.7%1.3%
Aug 202656.6%37.9%2.3%2.3%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Waterco

    56.6%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Pentair

    37.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Davey

    2.3%

    Moved from 4th to 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Hayward

    2.3%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

  5. 5.Zodiac

    1%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among pool pump brands worldwide?

In August 2026, Waterco was the most searched among pool pump brands worldwide, with an estimated 90.5K branded searches and 56.6% estimated Share of Search within this set. Pentair is in 2nd place, 18.8 percentage points behind at 37.9% Share of Search.

Global pool pump brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Waterco56% → 56.6%61.2%Feb 202650.3%Jun 20261st
Pentair37.5% → 37.9%42%Apr 202633.3%Dec 20252nd
Davey3.3% → 2.3%4.1%Jan 20262.2%Mar 20263rd
Hayward2.2% → 2.3%4.5%May 20261.6%Dec 20254th
Zodiac0.98% → 1%1.6%Jun 20260.68%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Waterco’s estimated Share of Search among pool pump brands worldwide increased from 56% to 56.6%.
  • Across the 11 months ending August 2026, Davey’s estimated Share of Search among pool pump brands worldwide decreased from 3.3% to 2.3%.
  • Across the 11 months ending August 2026, Waterco’s estimated Share of Search among pool pump brands worldwide peaked at 61.2% in February 2026 and was lowest at 50.3% in June 2026.
  • Across the 11 months ending August 2026, Pentair’s estimated Share of Search among pool pump brands worldwide peaked at 42% in April 2026 and was lowest at 33.3% in December 2025.
  • Across the 11 months ending August 2026, Davey’s estimated Share of Search among pool pump brands worldwide peaked at 4.1% in January 2026 and was lowest at 2.2% in March 2026.
  • Across the 11 months ending August 2026, Hayward’s estimated Share of Search among pool pump brands worldwide peaked at 4.5% in May 2026 and was lowest at 1.6% in December 2025.
  • Across the 11 months ending August 2026, Pentair, Hayward and Zodiac held steady: their estimated Share of Search among pool pump brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pool pump brands worldwide in August 2026?

  1. In August 2026, Waterco gained estimated Share of Search among pool pump brands worldwide, from 50.9% to 56.6%.

  2. In August 2026, Pentair lost estimated Share of Search among pool pump brands worldwide, from 41.6% to 37.9%.

  3. In August 2026, Hayward lost estimated Share of Search among pool pump brands worldwide, from 3.7% to 2.3%.

  4. In August 2026, Davey rose from 4th to 3rd among pool pump brands worldwide.

  5. Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

How the Brand Demand Index is measured

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