Brandwave

How popular isHayward in search?

In August 2026, there were an estimated 3.6K branded searches for Hayward worldwide which is up 24.1% over the last 11 months. Hayward holds 2.3% estimated Share of Search among pool pump brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Waterco56.6%
  2. Pentair37.9%
  3. Davey2.3%
  4. Hayward2.3%
  5. Zodiac1%
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Which pool pump brands compete with Hayward?

Hayward against pool pump brands worldwide, by month

Share of Search by month for Waterco, Pentair, Davey, Hayward. The figures are in the table below the chart.

View monthly share of search table
MonthWatercoPentairDaveyHaywardZodiac
Oct 202556%37.5%3.3%2.2%0.98%
Nov 202561.1%33.4%3%1.6%0.88%
Dec 202560.8%33.3%3.6%1.6%0.82%
Jan 202655.7%37.3%4.1%2.2%0.75%
Feb 202661.2%33.5%3%1.6%0.68%
Mar 202656.5%37.7%2.2%2.7%0.81%
Apr 202651.4%42%2.5%3.1%1.1%
May 202650.5%41.3%2.5%4.5%1.3%
Jun 202650.3%41.1%2.4%4.5%1.6%
Jul 202650.9%41.6%2.5%3.7%1.3%
Aug 202656.6%37.9%2.3%2.3%1%
Sep 2026—————

  1. 1.Waterco

    56.6%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Pentair

    37.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Davey

    2.3%

    Moved from 4th to 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Hayward

    2.3%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

  5. 5.Zodiac

    1%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

Compare search popularity between Hayward and its closest rivals

How has branded search demand for Hayward changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hayward worldwide rose from 2.9K to 3.6K.
  • Across the 11 months ending August 2026, Hayward’s estimated Share of Search among pool pump brands worldwide peaked at 4.5% in May 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for pool pump brands worldwide in August 2026?

  1. In August 2026, Waterco gained estimated Share of Search among pool pump brands worldwide, from 50.9% to 56.6%.

  2. In August 2026, Pentair lost estimated Share of Search among pool pump brands worldwide, from 41.6% to 37.9%.

  3. In August 2026, Hayward lost estimated Share of Search among pool pump brands worldwide, from 3.7% to 2.3%.

  4. In August 2026, Davey rose from 4th to 3rd among pool pump brands worldwide.

  5. Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

Where does Hayward compete?

Hayward is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pool cleaners5th of 60.28%Show ranking
Pool pump brands4th of 52.3%Shown above
Pool cleaner brands4th of 54.3%Show ranking

How is Hayward measured?

Brandwave collects information about searches that people make online using Hayward’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hayward pool

Do you work for Hayward? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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