Hayward vs Kreepy Krauly:Which is more popular by branded search?
In August 2026, Kreepy Krauly had more branded searches than Hayward among pool cleaners worldwide. Kreepy Krauly was estimated to have 6.6K branded searches compared to Hayward’s 3.6K, and held a 0.52% Share of Search versus Hayward’s 0.28%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hayward or Kreepy Krauly?
Compare the pool cleaners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kreepy Krauly, Hayward. The figures are in the table below the chart.
View monthly share of search table
| Month | Polaris | Intex | Dolphin | Kreepy Krauly | Hayward | Zodiac |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.6% | 9.7% | 0.58% | 0.72% | 0.26% | 0.12% |
| Nov 2025 | 86.6% | 11.6% | 0.57% | 0.85% | 0.25% | 0.14% |
| Dec 2025 | 86.6% | 11.6% | 0.69% | 0.85% | 0.2% | 0.11% |
| Jan 2026 | 86.5% | 11.6% | 0.69% | 0.85% | 0.3% | 0.11% |
| Feb 2026 | 86.8% | 11.6% | 0.7% | 0.57% | 0.25% | 0.11% |
| Mar 2026 | 84.1% | 13.8% | 1% | 0.55% | 0.45% | 0.13% |
| Apr 2026 | 78.6% | 19.2% | 1.2% | 0.52% | 0.42% | 0.15% |
| May 2026 | 67.1% | 30% | 1.8% | 0.44% | 0.54% | 0.15% |
| Jun 2026 | 58.6% | 39.1% | 1.3% | 0.38% | 0.47% | 0.17% |
| Jul 2026 | 67.7% | 30.3% | 1% | 0.44% | 0.44% | 0.16% |
| Aug 2026 | 78.7% | 19.4% | 0.95% | 0.52% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hayward and Kreepy Krauly comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Hayward took it in May 2026, Kreepy Krauly took it in August 2026.
- Across the 11 months ending August 2026, Hayward’s estimated Share of Search among pool cleaners worldwide moved from 0.26% to 0.28%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Kreepy Krauly’s estimated Share of Search among pool cleaners worldwide moved from 0.72% to 0.52%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for pool cleaners worldwide in August 2026?
2 changes
In August 2026, Kreepy Krauly rose from 5th to 4th among pool cleaners worldwide.
In August 2026, Hayward fell from 4th to 5th among pool cleaners worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Hayward’s and Kreepy Krauly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hayward
1 branded search term
- hayward pool
Kreepy Krauly
1 branded search term
- kreepy krauly
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.