How popular isHayward in search?
In August 2026, there were an estimated 3.6K branded searches for Hayward worldwide which is up 24.1% over the last 11 months. Hayward holds 4.3% estimated Share of Search among pool cleaner brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pentair71.7%
Dolphin14.3%
Kreepy Krauly7.8%
Hayward4.3%
Zodiac1.9%
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Which pool cleaner brands compete with Hayward?
Share of Search by month for Pentair, Dolphin, Kreepy Krauly, Hayward. The figures are in the table below the chart.
View monthly share of search table
| Month | Pentair | Dolphin | Kreepy Krauly | Hayward | Zodiac |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 9.6% | 11.8% | 4.2% | 1.9% |
| Nov 2025 | 74.2% | 8.1% | 12.1% | 3.6% | 1.9% |
| Dec 2025 | 69.7% | 11.4% | 13.9% | 3.3% | 1.7% |
| Jan 2026 | 72.7% | 9.7% | 11.9% | 4.3% | 1.5% |
| Feb 2026 | 76.3% | 10.2% | 8.3% | 3.7% | 1.5% |
| Mar 2026 | 74.2% | 12.1% | 6.6% | 5.4% | 1.6% |
| Apr 2026 | 72% | 14.4% | 6.4% | 5.2% | 1.9% |
| May 2026 | 62.6% | 23% | 5.6% | 6.8% | 2% |
| Jun 2026 | 65.1% | 19.5% | 5.8% | 7.1% | 2.6% |
| Jul 2026 | 70.9% | 14.2% | 6.3% | 6.3% | 2.2% |
| Aug 2026 | 71.7% | 14.3% | 7.8% | 4.3% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.7% | 60.5K | 0% | +0.8 points | |
| 2, held 2nd | 14.3% | 12.1K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 7.8% | 6.6K | +22.2% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.3% | 3.6K | -33.3% | -2.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.9% | 1.6K | -15.8% | -0.3 points |
1.
Pentair71.7%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Dolphin14.3%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.8%
Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.5 points.
4.
Hayward4.3%
Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -2.1 points.
5.
Zodiac1.9%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.
Compare search popularity between Hayward and its closest rivals
Every comparison with Hayward
8 comparisons
How has branded search demand for Hayward changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hayward worldwide rose from 2.9K to 3.6K.
- Across the 11 months ending August 2026, Hayward’s estimated Share of Search among pool cleaner brands worldwide peaked at 7.1% in June 2026 and was lowest at 3.3% in December 2025.
How did search popularity change for pool cleaner brands worldwide in August 2026?
5 changes
In August 2026, Kreepy Krauly overtook Hayward to rank 3rd among pool cleaner brands worldwide, at 7.8%.
In August 2026, Pentair gained estimated Share of Search among pool cleaner brands worldwide, from 70.9% to 71.7%.
In August 2026, Hayward lost estimated Share of Search among pool cleaner brands worldwide, from 6.3% to 4.3%.
Estimated monthly branded searches for Dolphin worldwide rose 83.3% over 11 measured months, from 6.6K to 12.1K in August 2026.
Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Where does Hayward compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pool cleaners | 5th of 6 | 0.28% | Show ranking |
| Pool pump brands | 4th of 5 | 2.3% | Show ranking |
| Pool cleaner brands | 4th of 5 | 4.3% | Shown above |
How is Hayward measured?
Brandwave collects information about searches that people make online using Hayward’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hayward pool
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Is Hayward your brand?
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