Brandwave

How popular isZodiac in search?

In August 2026, there were an estimated 1.6K branded searches for Zodiac worldwide which is up 23.1% over the last 11 months. Zodiac holds 1% estimated Share of Search among pool pump brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Waterco56.6%
  2. Pentair37.9%
  3. Davey2.3%
  4. Hayward2.3%
  5. Zodiac1%
Zodiac website (opens in a new tab)

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Which pool pump brands compete with Zodiac?

Zodiac against pool pump brands worldwide, by month

Share of Search by month for Waterco, Pentair, Davey, Hayward, Zodiac. The figures are in the table below the chart.

View monthly share of search table
MonthWatercoPentairDaveyHaywardZodiac
Oct 202556%37.5%3.3%2.2%0.98%
Nov 202561.1%33.4%3%1.6%0.88%
Dec 202560.8%33.3%3.6%1.6%0.82%
Jan 202655.7%37.3%4.1%2.2%0.75%
Feb 202661.2%33.5%3%1.6%0.68%
Mar 202656.5%37.7%2.2%2.7%0.81%
Apr 202651.4%42%2.5%3.1%1.1%
May 202650.5%41.3%2.5%4.5%1.3%
Jun 202650.3%41.1%2.4%4.5%1.6%
Jul 202650.9%41.6%2.5%3.7%1.3%
Aug 202656.6%37.9%2.3%2.3%1%
Sep 2026—————

  1. 1.Waterco

    56.6%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +5.7 points.

  2. 2.Pentair

    37.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Davey

    2.3%

    Moved from 4th to 3rd. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Hayward

    2.3%

    Moved from 3rd to 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

  5. 5.Zodiac

    1%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

Compare search popularity between Zodiac and its closest rivals

How has branded search demand for Zodiac changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zodiac worldwide rose from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, Zodiac’s estimated Share of Search among pool pump brands worldwide held steady, from 0.98% to 1%.

How did search popularity change for pool pump brands worldwide in August 2026?

  1. In August 2026, Waterco gained estimated Share of Search among pool pump brands worldwide, from 50.9% to 56.6%.

  2. In August 2026, Pentair lost estimated Share of Search among pool pump brands worldwide, from 41.6% to 37.9%.

  3. In August 2026, Hayward lost estimated Share of Search among pool pump brands worldwide, from 3.7% to 2.3%.

  4. In August 2026, Davey rose from 4th to 3rd among pool pump brands worldwide.

  5. Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

Where does Zodiac compete?

Zodiac is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pool cleaners6th of 60.13%Show ranking
Pool chemicals3rd of 60.92%Show ranking
Pool pump brands5th of 51%Shown above
Pool cleaner brands5th of 51.9%Show ranking

How is Zodiac measured?

Brandwave collects information about searches that people make online using Zodiac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zodiac pool

Do you work for Zodiac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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