Brandwave

Pool chemical brands:Which are searched most?

In September 2026, HASA was the most searched among pool chemical brands worldwide, with an estimated 40.5K branded searches, 86.5% of all searches for the eight we track. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. HASA86.5%
  2. Swimfree6.2%
  3. Hy-Clor3.4%
  4. Zodiac2.1%
  5. HTH0.68%
  6. Poolife0.56%
  7. BioGuard0.36%
  8. Clorox Pool&Spa0.15%

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Share of searchesLeaderboard

Compare the swimming pool chemical brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among pool chemical brands worldwide, by month

Share of searches by month for HASA, Swimfree, Hy-Clor, Zodiac. The figures are in the table below the chart.

View monthly share of searches table
MonthHASASwimfreeHy-ClorZodiacHTHPoolifeBioGuardClorox Pool&Spa
Oct 202587.9%5.1%3.4%2.3%0.46%0.46%0.3%0.09%
Nov 202585.7%6.1%4%2.8%0.55%0.44%0.36%0.06%
Dec 202586.8%5.1%5.1%1.8%0.37%0.37%0.46%0.09%
Jan 202686.4%6.3%4.2%1.7%0.45%0.37%0.45%0.09%
Feb 202685%7.6%4%2.1%0.55%0.36%0.36%0.08%
Mar 202688.2%6.4%2.3%1.9%0.47%0.47%0.2%0.07%
Apr 202685.6%7.6%2.2%2.8%0.67%0.67%0.29%0.09%
May 202683.7%9.1%1.7%3.2%1%0.81%0.35%0.15%
Jun 202677.4%12.6%1.9%4.6%1.7%1.1%0.4%0.27%
Jul 202679.8%13.1%1.6%3.1%1.2%0.77%0.23%0.27%
Aug 202684.2%9.2%2.2%2.7%0.66%0.66%0.15%0.19%
Sep 202686.5%6.2%3.4%2.1%0.68%0.56%0.36%0.15%

This month’s ranking, September 2026

  1. 1.HASA

    86.5%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.3 points.

  2. 2.Swimfree

    6.2%

    Held 2nd. 2.9K estimated branded searches, -46.3% vs prior month. Share -3 points.

  3. 3.Hy-Clor

    3.4%

    Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.

  4. 4.Zodiac

    2.1%

    Moved from 3rd to 4th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.

  5. 5.HTH

    0.68%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  6. 6.Poolife

    0.56%

    Held 6th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  7. 7.BioGuard

    0.36%

    Moved from 8th to 7th. 170 estimated branded searches, +88.9% vs prior month. Share +0.2 points.

  8. 8.Clorox Pool&Spa

    0.15%

    Moved from 7th to 8th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among pool chemical brands worldwide?

8 brands

In September 2026, HASA was the most searched among pool chemical brands worldwide, with an estimated 40.5K branded searches, 86.5% of all searches for the eight we track. Swimfree is in 2nd place, 80.3 percentage points behind at 6.2%.

Global pool chemical brands, last 12 months ending September 2026
BrandShare of searchesPeakLowRank
HASA87.9% → 86.5%88.2%Mar 202677.4%Jun 20261st
Swimfree5.1% → 6.2%13.1%Jul 20265.1%Dec 20252nd
Hy-Clor3.4%5.1%Dec 20251.6%Jul 20263rd
Zodiac2.3% → 2.1%4.6%Jun 20261.7%Jan 20264th
HTH0.46% → 0.68%1.7%Jun 20260.37%Dec 20255th
Poolife0.46% → 0.56%1.1%Jun 20260.36%Feb 20266th
BioGuard0.3% → 0.36%0.46%Dec 20250.15%Aug 20267th
Clorox Pool&Spa0.09% → 0.15%0.27%Jul 20260.06%Nov 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide decreased from 87.9% to 86.5%.
  • Across the 12 months ending September 2026, Swimfree’s share of searches among pool chemical brands worldwide increased from 5.1% to 6.2%.
  • Across the 12 months ending September 2026, HASA’s share of searches among pool chemical brands worldwide peaked at 88.2% in March 2026 and was lowest at 77.4% in June 2026.
  • Across the 12 months ending September 2026, Swimfree’s share of searches among pool chemical brands worldwide peaked at 13.1% in July 2026 and was lowest at 5.1% in December 2025.
  • Across the 12 months ending September 2026, Hy-Clor’s share of searches among pool chemical brands worldwide peaked at 5.1% in December 2025 and was lowest at 1.6% in July 2026.
  • Across the 12 months ending September 2026, Zodiac’s share of searches among pool chemical brands worldwide peaked at 4.6% in June 2026 and was lowest at 1.7% in January 2026.
  • Across the 12 months ending September 2026, HTH’s share of searches among pool chemical brands worldwide peaked at 1.7% in June 2026 and was lowest at 0.37% in December 2025.
  • Across the 12 months ending September 2026, Hy-Clor, Zodiac, HTH, Poolife, BioGuard and Clorox Pool&Spa held steady: their share of searches among pool chemical brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pool chemical brands worldwide in September 2026?

8 changes

  1. In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches.

  2. In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.

  3. In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.

  4. In September 2026, Zodiac lost share of searches among pool chemical brands worldwide, from 2.7% to 2.1%.

  5. Poolife’s share of searches among pool chemical brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.56% in September 2026.

  6. In September 2026, BioGuard rose from 8th to 7th among pool chemical brands worldwide.

  7. In September 2026, Clorox Pool&Spa fell from 7th to 8th among pool chemical brands worldwide.

  8. Estimated monthly branded searches for HTH worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

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