How popular isClorox Pool&Spa in search?
In September 2026, people searched for Clorox Pool&Spa by name about 70 times worldwide, a 40% increase from the previous year. These searches made up 0.15% of all global pool chemical brand searches, placing Clorox Pool&Spa eighth out of eight brands. These are worldwide searches for English-language branded terms.
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Which pool chemical brands compete with Clorox Pool&Spa?
Share of searches by month for HASA, Swimfree, Hy-Clor, Zodiac, Clorox Pool&Spa. The figures are in the table below the chart.
View monthly share of searches table
| Month | HASA | Swimfree | Hy-Clor | Zodiac | HTH | Poolife | BioGuard | Clorox Pool&Spa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 5.1% | 3.4% | 2.3% | 0.46% | 0.46% | 0.3% | 0.09% |
| Nov 2025 | 85.7% | 6.1% | 4% | 2.8% | 0.55% | 0.44% | 0.36% | 0.06% |
| Dec 2025 | 86.8% | 5.1% | 5.1% | 1.8% | 0.37% | 0.37% | 0.46% | 0.09% |
| Jan 2026 | 86.4% | 6.3% | 4.2% | 1.7% | 0.45% | 0.37% | 0.45% | 0.09% |
| Feb 2026 | 85% | 7.6% | 4% | 2.1% | 0.55% | 0.36% | 0.36% | 0.08% |
| Mar 2026 | 88.2% | 6.4% | 2.3% | 1.9% | 0.47% | 0.47% | 0.2% | 0.07% |
| Apr 2026 | 85.6% | 7.6% | 2.2% | 2.8% | 0.67% | 0.67% | 0.29% | 0.09% |
| May 2026 | 83.7% | 9.1% | 1.7% | 3.2% | 1% | 0.81% | 0.35% | 0.15% |
| Jun 2026 | 77.4% | 12.6% | 1.9% | 4.6% | 1.7% | 1.1% | 0.4% | 0.27% |
| Jul 2026 | 79.8% | 13.1% | 1.6% | 3.1% | 1.2% | 0.77% | 0.23% | 0.27% |
| Aug 2026 | 84.2% | 9.2% | 2.2% | 2.7% | 0.66% | 0.66% | 0.15% | 0.19% |
| Sep 2026 | 86.5% | 6.2% | 3.4% | 2.1% | 0.68% | 0.56% | 0.36% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.5% | 40.5K | -18.2% | +2.3 points | |
| 2, held 2nd | 6.2% | 2.9K | -46.3% | -3 points | |
| 3, moved from 4th to 3rd | 3.4% | 1.6K | +23.1% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.1% | 1K | -37.5% | -0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.68% | 320 | -17.9% | 0 points | |
| 6, held 6th | 0.56% | 260 | -33.3% | -0.1 points | |
| 7, moved from 8th to 7th | 0.36% | 170 | +88.9% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.15% | 70 | -36.4% | 0 pointsmoved from 7th to 8th |
1.HASA
86.5%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.3 points.
2.Swimfree
6.2%
Held 2nd. 2.9K estimated branded searches, -46.3% vs prior month. Share -3 points.
3.
Hy-Clor3.4%
Moved from 4th to 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.2 points.
4.
Zodiac2.1%
Moved from 3rd to 4th. 1K estimated branded searches, -37.5% vs prior month. Share -0.6 points.
5.
HTH0.68%
Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.
6.
Poolife0.56%
Held 6th. 260 estimated branded searches, -33.3% vs prior month. Share -0.1 points.
7.
BioGuard0.36%
Moved from 8th to 7th. 170 estimated branded searches, +88.9% vs prior month. Share +0.2 points.
0.15%
Moved from 7th to 8th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.
Compare search popularity between Clorox Pool&Spa and its closest rivals
Every comparison with Clorox Pool&Spa
7 comparisons
How has branded search demand for Clorox Pool&Spa changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clorox Pool&Spa worldwide rose from 50 to 70.
- Across the 12 months ending September 2026, Clorox Pool&Spa’s share of searches among pool chemical brands worldwide held steady, from 0.09% to 0.15%.
How did search popularity change for pool chemical brands worldwide in September 2026?
6 changes
In September 2026, Hy-Clor overtook Zodiac to rank 3rd among pool chemical brands worldwide, with 3.4% of the searches.
In September 2026, HASA gained share of searches among pool chemical brands worldwide, from 84.2% to 86.5%.
In September 2026, Swimfree lost share of searches among pool chemical brands worldwide, from 9.2% to 6.2%.
In September 2026, Zodiac lost share of searches among pool chemical brands worldwide, from 2.7% to 2.1%.
Poolife’s share of searches among pool chemical brands worldwide has lost ground for 3 months in a row, from 1.1% to 0.56% in September 2026.
In September 2026, BioGuard rose from 8th to 7th among pool chemical brands worldwide.
How are Clorox Pool&Spa’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Clorox Pool&Spa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- clorox pool&spa
Who owns Clorox Pool&Spa?
Clorox Pool&Spa is owned by Clorox. Brandwave also tracks Clorox, owned by the same company, worldwide.
Do you work for Clorox Pool&Spa? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Clorox Pool&Spa your brand?
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